Good question, Cutehead!

Is it their excellent products? Their fun packaging? How good they are at making lasagne?

Sure! Maybe! But there’s some other reasons too.

Allow us to explain:

Reliable! Trusty! Foolproof!

As a beauty editor, Go-To’s founder Zoë received a whole heap of very honest feedback from women on what they like, what they hate, and what they find completely baffling about skin care (uh, all of it). So she made Go-To: A tight edit of practical, effective skin care that is simple, fun and useful.

The products are reliable, trusty and completely foolproof. You can take them anywhere, trust them to work and get on with your day.

Skin care for ALL skin types.

Every skin type, at every age needs antioxidants, hydration and exfoliation. And (conveniently) that’s exactly what Go-To is jammed full of! We strongly favor antioxidants and anti-inflammatory plant and nut oils (like the wondrous Buriti oil, coenzyme Q10, vitamin C, rosehip oil, amla berry, etc!) because they do gamechangey things for skin, and are excellent for all skin types.

No irritants. No nasties.

Go-To products have all been formulated to be completely clean. That means they’re made without any of the chemical irritants that are known to piss of skin. And THAT means that our stuff won’t piss off your skin or cause irritation. In fact, Go-To is actually a potent weapon to calm and soothe irritated skin.

Your skin will love them. And so will you.

Sure, we want to ensure your skin is healthy and glowing. But we also want to make sure you don’t take skin care too seriously.

Skin care can be fun! It should be fun! And we want anyone who uses Go-To to really, truly, ENJOY looking after their skin. ‘Cos if you don’t love it, you won’t use it. And we really want you to be taking care of your skin.

They smell, feel and look terrific.

Which is entirely irrelevant.