Zoë knew a lot of her followers and Go-To customers had kids, partly cos they were forever asking her which products she used on her kids, what she trusted enough to recommend. Zoë was also aware of how… non-fun the baby and kid bath and body market was. Her home, and her kid’s bedroom and wardrobe was full of bright colour, and rad toys and cool imagery… but their bath and skin products where always white, and dull, or covered in small baby ducks or bunnies.
Why couldn’t baby and kid’s skin care be as fun and playful as the rest of the stuff in their world?
It could. And would be! This was something kids would feel ownership over, that would be clearly identifiable as theirs, for their bodies, their bath time, their bed time.
Because it was.