Zoe Foster Blake has already nailed a successful skincare line for adults and now she's targeting the skin issues of our dirty and itchy children. The creator of Go-To skincare, author and mum-of-two shared a teaser of her new kids' “bath and body range” to her Instagram page on Tuesday night.

“Back in 2016, as I doused my two-year old son’s dry, itchy, pissed-offy skin in Go-To Face Hero, I questioned why I was again using face oil on my toddler,” she wrote. “The answer was that I knew it would calm and soothe and replenish his irritated skin. I trusted it, and it really helped. Why would I use anything else?”