Hot off the heels from her wildly successful Go-To skincare launch comes Gro-To, a baby and children’s line of bath and body care products that pack a primary-coloured punch when it comes to both function and form.
Explaining the inspiration behind the launch, Zoë credits her own family’s skincare needs and issues with sparking the idea to make children’s bath products fun, safe and useful. “It occurred to me that whenever my son’s (sensitive) skin would flare-up, or was rashy, itchy or red, I’d turn to my own Go-To products. I knew what was in them, I knew they wouldn’t irritate him, and I knew they would calm and soothe his skin. I trusted them, in short. So if I was resorting to grown-up skin care for my kids, and I was pretty across the skin care market, what were other parents doing? What did they use? The offering felt so small. I saw a gap for a clean, uncomplicated range of essentials for babies and kids. Something that mirrored what we offer at Go-To: confidence, fun, and simplicity. We had a proven track record with the sensitive demographic, and we had the chops to make it really fresh and cheeky. (We also had a mum founder with two rashy kids who selfishly wanted it for her own family.) I think we are in a terrific spot to branch into children’s skin care.”