Gro-To makes gentle bath and body care products for squishy, whiffy little humans.
Our products are gentle, effective, and free from silicones, parabens, PEGs, sulfates (SLS/SLES), synthetics and all the usual pests.
A sweet, sharable, instant gift for new mums from Gro-To founder, Zoë.


Finally! Adorable, clever, fun presents that kids will actually use and like.
Our Brand Values

Cruelty Free
Gro-To is accredited by Choose Cruelty Free. There is one animal Gro-To extensively tests on, but that’s the founder Zoë, and she totally asked for it.

Worry Free
We make cute, clean and worry-free skin care that won’t piss your skin off. You won’t find silicones, chemical UV filters, parabens, PEGs, sulfates (SLS/SLES), GMOs, mineral oils, petrolatum or synthetic colours here.

Sustainability
As a company who makes things (arguably, great things), waste is inevitable. What we can do, and what we are doing, is working hard to limit our impact by reducing, reusing and recycling.