Make bedtime fun again!


fun again!

Gro-To makes gentle bath and body care products for squishy, whiffy little humans.

Our products are gentle, effective, and free from silicones, parabens, PEGs, sulfates (SLS/SLES), synthetics and all the usual pests.

Meet the Gang

Block 1 image

They already have a blanket, trust us.

Little Squirts

Stop Googling ‘new baby gifts’. You've found it.

Shop Little Squirts Set Combined Shape Created with Sketch.
Block 2 image

With bonus stickers & 1985-fresh lunchbox!

Big Kids

Little-big kids are so were hard to buy for. Gro-To is here now.

Shop Big Kids set Combined Shape Created with Sketch.

Our Brand Values

Cruelty Free

Gro-To is accredited by Choose Cruelty Free. There is one animal Gro-To extensively tests on, but that’s the founder Zoë, and she totally asked for it.

Worry Free

We make cute, clean and worry-free skin care that won’t piss your skin off. You won’t find silicones, chemical UV filters, parabens, PEGs, sulfates (SLS/SLES), GMOs, mineral oils, petrolatum or synthetic colours here.

Carbon Neutral

We take our environmental responsibilities very seriously and are continuously striving to minimise our carbon footprint. We offset 100% of emissions, and are certified by the Carbon Reduction Institute.

Our packaging is as fun as picking your nose. Sorry! Sorry. Too far.

Scrolly Molly do we love Instagram.