A plant-based moisturiser with a unique blend of seven plant extracts, that nourishes, comforts and softens even very delicate, unpredictable, or touchy skin.
A plant-based moisturiser with a unique blend of seven plant extracts, that nourishes, comforts and softens even very delicate, unpredictable, or touchy skin.
A plant-based moisturiser with a unique blend of seven plant extracts, that nourishes, comforts and softens even very delicate, unpredictable, or touchy skin.
A plant-based moisturiser with a unique blend of seven plant extracts, that nourishes, comforts and softens even very delicate, unpredictable, or touchy skin. With coconut oil, sweet almond oil and shea butter to replenish and protect, plus calming chamomile, this natural gluten-free baby lotion absorbs fast, and feels ssssilky smooth.
Super Softy is excellent for dry skin – it’s creamy, comforting, and because it’s partly water-based, it’s the best at penetrating the skin, and utilises ingredients that can help the skin’s ability to retain moisture. Layering Super Softy on top of Skin Wizard (just as you might apply face oil then face cream to your own skin) is the ultimate. Provided your child will sit still long enough.
GOOD TO KNOW
Made In Australia
Cruelty Free
Dermatologically Tested
Hypoallergenic
pH balanced for delicate skin
Sulfate & Paraben Free
Caitlyn H.
Dreamy and nourishing
Started using around the 4-month mark. Perfect for keeping bub’s skin hydrated and has done a great job on dribble-rashy cheeks and cradle-capped head. Bonus is that the bottle keeps him entertained during the post-bath meltdown! Smells delicious and love rubbing a little extra into my papery hands at the end of the day.
Pratichha S.
Gentle on skin
Perfect moisturiser as a starter for the bub. Was so scared of skin reacting to the product but it is so gentle on the skin and absorbs right away. Love the beautiful texture and smell and not to forget the packaging which helps to distract my little one 🥰❤️ Loving it and will continue to use it.
Katherine K.
Super Softy indeed!
Amazing product! My daughters LOVE it after a bath! Smells incredible and is absorbed so easily and hydrating also. Used it on my daughters extremely dry skin and it hydrated her in matter of weeks – her skin became super softy after that!
Contains nut oils and and xanthan gum (derived from eggs).
WHAT'S NOT IN IT: Silicones, parabens, PEGs, sulfates (SLS/SLES), GMOs, mineral oils, petrolatum, synthetic colours or animal testing.
Want to know what all this stuff actually means? Click here to have a squiz at what they actually do.
Ingredients For Super Softy
Baikal Skullcap Root Extract
A skin soothing ingredient.
Beeswax
This ingredient is used to texturise and stabilise the formula.
Benzyl Alcohol
A preservative which protects Go-To products from spoiling by inhibiting microbial growth.
Benzyl Cinnamate
Part of the natural fragrance.
Cetearyl Olivate
Derived from olives, this ingredient is used to emulsify and stabilise the formula.
Cetyl Palmitate
A mild emulsifier used to blend the oil and water together and stabilise the formulation.
Chamomile Leaf Extract
Derived from the chamomile plant, this extract helps to soothe the skin.
Citral
A component of the fragrance of the product.
Citric Acid
Used to adjust the pH of Go-To products.
Coconut Oil
With a high content of fatty acids, it is a soft, soothing oil with excellent moisturising properties.
Dehydroacetic Acid
A preservative which protects Go-To products from spoiling by inhibiting microbial growth.
Geraniol
A component of the fragrance of the product.
Glycerin
A 100% plant-derived ingredient that is an excellent humectant, reducing moisture loss by holding water within the surface layers of the skin to prevent skin from drying out.
Gotu Kola Extract
A skin soothing ingredient.
Green Tea Leaf Extract
A powerful antioxidant with skin soothing properties.
Japanese Knotweed Root Extract
An antioxidant to help protect the skin against environmental stresses.
Licorice Root Extract
A skin soothing ingredient.
Limonene
Part of the natural fragrance.
Linalool
A component of the fragrance of the product.
Rosemary Leaf Extract
An antioxidant rich extract that helps protect against free radical damage and the effects of environmental stresses on the skin.
Shea Butter
A rich moisturising butter containing high levels of vitamins and essential fatty acids to help revive dry skin.
Sodium Citrate
Used as a pH buffer in Go-To products.
Sorbitan Olivate
Derived from olive oil and used to emulsify and stabilise the formula.
Sorbitan Palmitate
Used to emulsify and stabilise the formula.
Squalane
Derived from olives, squalane has a very similar composition to human sebum so helps product to absorb quickly, and reduce dryness.
Sunflower Seed Oil
A light oil with high levels of vitamins A, D and E as well as essential fatty acids helping to soothe and replenish dry skin.
Sweet Almond Oil
A gentle, nourishing oil suitable for all skin types (especiially dry and sensitive ones). Rich in essential fatty acids, vitamins and amino acids, it helps to soften and nourish the skin.
Vitamin E
A powerful antioxidant that preserves the product as well as preventing free radical damage on the skin.
Water
Used as a solvent to dissolve and carry ingredients, while also texturising the product.
Xanthan Gum
A natural thickener used to stabilise and give body to the formula.
Ingredients For Super Softy
Baikal Skullcap Root Extract
A skin soothing ingredient.
Beeswax
This ingredient is used to texturise and stabilise the formula.
Benzyl Alcohol
A preservative which protects Go-To products from spoiling by inhibiting microbial growth.
Benzyl Cinnamate
Part of the natural fragrance.
Cetearyl Olivate
Derived from olives, this ingredient is used to emulsify and stabilise the formula.
Cetyl Palmitate
A mild emulsifier used to blend the oil and water together and stabilise the formulation.
Chamomile Leaf Extract
Derived from the chamomile plant, this extract helps to soothe the skin.
Citral
A component of the fragrance of the product.
Citric Acid
Used to adjust the pH of Go-To products.
Coconut Oil
With a high content of fatty acids, it is a soft, soothing oil with excellent moisturising properties.
Dehydroacetic Acid
A preservative which protects Go-To products from spoiling by inhibiting microbial growth.
Geraniol
A component of the fragrance of the product.
Glycerin
A 100% plant-derived ingredient that is an excellent humectant, reducing moisture loss by holding water within the surface layers of the skin to prevent skin from drying out.
Gotu Kola Extract
A skin soothing ingredient.
Green Tea Leaf Extract
A powerful antioxidant with skin soothing properties.
Japanese Knotweed Root Extract
An antioxidant to help protect the skin against environmental stresses.
Licorice Root Extract
A skin soothing ingredient.
Limonene
Part of the natural fragrance.
Linalool
A component of the fragrance of the product.
Rosemary Leaf Extract
An antioxidant rich extract that helps protect against free radical damage and the effects of environmental stresses on the skin.
Shea Butter
A rich moisturising butter containing high levels of vitamins and essential fatty acids to help revive dry skin.
Sodium Citrate
Used as a pH buffer in Go-To products.
Sorbitan Olivate
Derived from olive oil and used to emulsify and stabilise the formula.
Sorbitan Palmitate
Used to emulsify and stabilise the formula.
Squalane
Derived from olives, squalane has a very similar composition to human sebum so helps product to absorb quickly, and reduce dryness.
Sunflower Seed Oil
A light oil with high levels of vitamins A, D and E as well as essential fatty acids helping to soothe and replenish dry skin.
Sweet Almond Oil
A gentle, nourishing oil suitable for all skin types (especiially dry and sensitive ones). Rich in essential fatty acids, vitamins and amino acids, it helps to soften and nourish the skin.
Vitamin E
A powerful antioxidant that preserves the product as well as preventing free radical damage on the skin.
Water
Used as a solvent to dissolve and carry ingredients, while also texturising the product.
Xanthan Gum
A natural thickener used to stabilise and give body to the formula.
How To: Super Softy
How Zoë Foster Blake uses Super Softy
"In our house, Super Softy is the all-rounder, every day, after bath or shower. It’s also used at nappy change if my toddler has dry, rough skin, or in the mornings if my son has been scratching his tum, arms, or thighs through the night and the skin is a bit sad. I let them apply it. (Then I apply it properly while they’re painstakingly rubbing it in.)"
Hero Ingredients
SIs For Squalane
Scientific studies show squalane to be calming and non-irritating. Loved by beauty bloggers the world over, squalane (note, NOT squalene) is derived from olives, and has a very similar composition to human sebum so penetrates quickly and reduces dryness. A wonder oil!
CIs For Coconut Oil
With a high content of fatty acids, it is a soft, soothing oil with excellent moisturising properties.
SIs For Shea Butter
A rich moisturising butter that comes from the African Shea Tree. Contains high levels of vitamins and essential fatty acids which helps to improve skin elasticity and revive dry skin.
Ingredients For Super Softy
Baikal Skullcap Root Extract
A skin soothing ingredient.
Beeswax
This ingredient is used to texturise and stabilise the formula.
Benzyl Alcohol
A preservative which protects Go-To products from spoiling by inhibiting microbial growth.
Benzyl Cinnamate
Part of the natural fragrance.
Cetearyl Olivate
Derived from olives, this ingredient is used to emulsify and stabilise the formula.
Cetyl Palmitate
A mild emulsifier used to blend the oil and water together and stabilise the formulation.
Chamomile Leaf Extract
Derived from the chamomile plant, this extract helps to soothe the skin.
Citral
A component of the fragrance of the product.
Citric Acid
Used to adjust the pH of Go-To products.
Coconut Oil
With a high content of fatty acids, it is a soft, soothing oil with excellent moisturising properties.
Dehydroacetic Acid
A preservative which protects Go-To products from spoiling by inhibiting microbial growth.
Geraniol
A component of the fragrance of the product.
Glycerin
A 100% plant-derived ingredient that is an excellent humectant, reducing moisture loss by holding water within the surface layers of the skin to prevent skin from drying out.
Gotu Kola Extract
A skin soothing ingredient.
Green Tea Leaf Extract
A powerful antioxidant with skin soothing properties.
Japanese Knotweed Root Extract
An antioxidant to help protect the skin against environmental stresses.
Licorice Root Extract
A skin soothing ingredient.
Limonene
Part of the natural fragrance.
Linalool
A component of the fragrance of the product.
Rosemary Leaf Extract
An antioxidant rich extract that helps protect against free radical damage and the effects of environmental stresses on the skin.
Shea Butter
A rich moisturising butter containing high levels of vitamins and essential fatty acids to help revive dry skin.
Sodium Citrate
Used as a pH buffer in Go-To products.
Sorbitan Olivate
Derived from olive oil and used to emulsify and stabilise the formula.
Sorbitan Palmitate
Used to emulsify and stabilise the formula.
Squalane
Derived from olives, squalane has a very similar composition to human sebum so helps product to absorb quickly, and reduce dryness.
Sunflower Seed Oil
A light oil with high levels of vitamins A, D and E as well as essential fatty acids helping to soothe and replenish dry skin.
Sweet Almond Oil
A gentle, nourishing oil suitable for all skin types (especiially dry and sensitive ones). Rich in essential fatty acids, vitamins and amino acids, it helps to soften and nourish the skin.
Vitamin E
A powerful antioxidant that preserves the product as well as preventing free radical damage on the skin.
Water
Used as a solvent to dissolve and carry ingredients, while also texturising the product.
Xanthan Gum
A natural thickener used to stabilise and give body to the formula.
Ingredients For Super Softy
Baikal Skullcap Root Extract
A skin soothing ingredient.
Beeswax
This ingredient is used to texturise and stabilise the formula.
Benzyl Alcohol
A preservative which protects Go-To products from spoiling by inhibiting microbial growth.
Benzyl Cinnamate
Part of the natural fragrance.
Cetearyl Olivate
Derived from olives, this ingredient is used to emulsify and stabilise the formula.
Cetyl Palmitate
A mild emulsifier used to blend the oil and water together and stabilise the formulation.
Chamomile Leaf Extract
Derived from the chamomile plant, this extract helps to soothe the skin.
Citral
A component of the fragrance of the product.
Citric Acid
Used to adjust the pH of Go-To products.
Coconut Oil
With a high content of fatty acids, it is a soft, soothing oil with excellent moisturising properties.
Dehydroacetic Acid
A preservative which protects Go-To products from spoiling by inhibiting microbial growth.
Geraniol
A component of the fragrance of the product.
Glycerin
A 100% plant-derived ingredient that is an excellent humectant, reducing moisture loss by holding water within the surface layers of the skin to prevent skin from drying out.
Gotu Kola Extract
A skin soothing ingredient.
Green Tea Leaf Extract
A powerful antioxidant with skin soothing properties.
Japanese Knotweed Root Extract
An antioxidant to help protect the skin against environmental stresses.
Licorice Root Extract
A skin soothing ingredient.
Limonene
Part of the natural fragrance.
Linalool
A component of the fragrance of the product.
Rosemary Leaf Extract
An antioxidant rich extract that helps protect against free radical damage and the effects of environmental stresses on the skin.
Shea Butter
A rich moisturising butter containing high levels of vitamins and essential fatty acids to help revive dry skin.
Sodium Citrate
Used as a pH buffer in Go-To products.
Sorbitan Olivate
Derived from olive oil and used to emulsify and stabilise the formula.
Sorbitan Palmitate
Used to emulsify and stabilise the formula.
Squalane
Derived from olives, squalane has a very similar composition to human sebum so helps product to absorb quickly, and reduce dryness.
Sunflower Seed Oil
A light oil with high levels of vitamins A, D and E as well as essential fatty acids helping to soothe and replenish dry skin.
Sweet Almond Oil
A gentle, nourishing oil suitable for all skin types (especiially dry and sensitive ones). Rich in essential fatty acids, vitamins and amino acids, it helps to soften and nourish the skin.
Vitamin E
A powerful antioxidant that preserves the product as well as preventing free radical damage on the skin.
Water
Used as a solvent to dissolve and carry ingredients, while also texturising the product.
Xanthan Gum
A natural thickener used to stabilise and give body to the formula.
Ready to recycle your empties? You can pop your Gro-To packaging in your kerbside recycling. (The bin with the yellow lid!) This allows your used skincare packaging to be sorted, processed and transformed into something new, and useful.
Important! Make sure your products are empty and dry before recycling – you might like to rinse them first to keep your recycling bin extra clean.
The care your kids' skin needs at every age.
Your kid’s skin starts off all new and squishy and delicate. But before long it’s grubby and whiffy and covered in yoghurt! Little bodies need different care as they grow. So! Here’s everything you need to know to keep your child healthy, and kick-start their happy skin habits.
READ MORE
What did you like about this product? Gentle, Nourishing, Effective, Smells nice
Rated 5 out of 5 stars
2 weeks ago
smells divine
Love this cream for my children, it's lovely and thick, perfect for winter and smells so good. I purchase it yearly from the UK! Wish we had this brand here!
SW
Stacie W.
Verified Buyer
I recommend this product
How old is your little human? 4-6 years old
What did you like about this product? Gentle, Non-irritating, Nourishing, Effective, Smells nice
Rated 4 out of 5 stars
1 month ago
Smells amazing
I bought this for my 6 year old and honestly I use it too. It smells so good. Takes a bit more effort to rub fully into the skin, but feels very luxurious. The smell lasts for ages.
ND
Nicole d.
Verified Buyer
I recommend this product
How old is your little human? 10 and over
What did you like about this product? Gentle, Non-irritating, Calming, Nourishing, Effective
Rated 5 out of 5 stars
1 month ago
Makes me happy!
This super cute bright little ray of sunshine face just made me want to try it for myself.
Not only does it make me happy just to look at but it also is super lovely and soft to easily spread all over your body. The cream sinks in and you feel totally moisturised and nourished all day.
It’s coming on holidays with me over Chrissy!
LB
Lindsey B.
Verified Buyer
I recommend this product
How old is your little human? 0-3 years old
What did you like about this product? Gentle, Non-irritating, Nourishing, Non-sticky, Smells nice
Rated 5 out of 5 stars
1 month ago
Incredible Product
This lotion is my family's go-to! I used to order through Grove (shipping to the USA); however, they discontinued it. Now, I order directly and in bulk!
I highly recommend it for adults and children!
DD
Deanne D.
Verified Buyer
I recommend this product
How old is your little human? 10 and over
What did you like about this product? Non-irritating, Smells nice, Nourishing, Non-sticky
Rated 5 out of 5 stars
3 months ago
Great for adults too!
I started using this body lotion whilst away on my European holiday. I have sensitive skin and generally struggle with change in water when away. This gem was a life saver. Not only does it smell nice (it will now forever remind of my trip) but it is wonderful for the skin. Absorbs beautifully and is wonderful for my adult skin.
