Worry free, uncomplicated, effective skincare by Zoë Foster Blake. Cruelty-free and created to make you feel confident.
Go-To x Alemais for Summer '23
Customer Testimonials
I have been using these products for 10 weeks now and I can report that my skin has really improved and is looking so much better and clearer!
— Phoebe
I couldn't recommend Go-To enough. It's literally given me back my confidence that bad skin stole from me.
— Alesha
I never believed it was possible to calm and heal my adult troubled skin caused by hormones and silly ovaries but Go-To did it.
— Kate
I have been using these products for 10 weeks now and I can report that my skin has really improved and is looking so much better and clearer!
— Phoebe
I couldn't recommend Go-To enough. It's literally given me back my confidence that bad skin stole from me.
— Alesha
I never believed it was possible to calm and heal my adult troubled skin caused by hormones and silly ovaries but Go-To did it.
— Kate
Go-To In The Wild
Swipe for some serious skinspiration
Zoë Foster Blake
OUR FOUNDER.
Go-To founder and much-loved skincare expert, Zoë Foster Blake, was the Beauty Director at Cosmopolitan and Harper’s BAZAAR for over a decade. Between using and reviewing zillions of skincare products daily, and publishing the beauty bible, Amazinger Face, Zoë received bucketloads of very honest feedback from women about what worked, what didn’t, and what was utterly confusing.
Having built a career on understanding what changes the skin, what harms the skin, and what is nothing more than marketing, Zoë saw a gap for an uncomplicated, easy-to-use skincare range that actually worked. So she created Go-To, a range of plant-based, expertly formulated products that are trustworthy, effective and a delight to use.
"Leave it to Go-To Skincare to take hydration to the next level.”
“Face Hero is a supercharged, lightweight oil that lives up to its name. Just a few drops will save frazzled skin"
"With its lightweight yet nourishing formulation, Face Hero was something of a game-changer in Australia upon its release."
Our Brand Values
Cruelty Free
Go-To is accredited by PETA as a cruelty free company. There is one animal Go-To extensively tests on, but that's the founder Zoë, and she totally asked for it.
Worry Free
We make cute, clean and worry-free skin care that won’t piss your skin off. You won’t find silicones, parabens, PEGs, sulfates (SLS/SLES), GMOs, mineral oils, petrolatum, or synthetic colours here.
Sustainability
As a company who makes things (arguably, great things), waste is inevitable. What we can do, and what we are doing, is working hard to limit our impact by reducing, reusing and recycling.
