Ingredient Glossary

A handy explainer of every (magnificent) ingredient we use, and what they actually, yknow, do.

Bro-To Face Hero

Almond oil

A gentle, nourishing oil suitable for all skin types (especially dry and sensitive). Rich in essential fatty acids, vitamins and amino acids, it helps to soften and nourish the skin.

Jojoba oil

A liquid wax produced in the seed of the jojoba plant. Rich in vitamin e, jojoba oil is an amazingly light, nourishing oil that absorbs quickly into the skin and protects against moisture loss.

Macadamia oil

A highly nourishing oil high in Oleic acid (potent moisturizing qualities); it absorbs easily into the skin to moisturise and protect dry, damaged and mature skin.

Brazil nut oil

A highly moisturising oil high in antioxidants, brazil nut oil helps to hydrate the skin and prevent premature aging. Would be the dancing purple guy emoji.

Evening primrose oil

Rich in fatty acids including linoleic acid and gamma linoleic acid, evening primrose oil is extremely hydrating and helps improve skin tone and texture.

Buriti oil

A hydrating and moisturising oil extracted from the fruit of the moriche palm. Has anti-inflammatory properties that help reduce redness, roughness and irritation.

Arnica oil

A strong anti-inflammatory that helps reduce redness and swelling of the skin.

Rosehip oil

Contains high levels of fatty acids and vitamin C which help to hydrate dry skin and aids in the prevention of wrinkles and premature aging.

Calendula oil

Extracted from calendula flowers, calendula oil is excellent for soothing and calming the skin.

Kiwi fruit seed oil

With high levels of antioxidants and essential fatty acids, kiwi fruit seed oil helps to maintain moisture and prevent skin from drying out. Great fruit salad addition.

Vitamin e

A powerful antioxidant that preserves the product AND prevents free radical damage on the skin.

Totarol

A powerful natural antibacterial and antioxidant extracted from the recycled totara wood.

Rosemary leaf extract

An antioxidant that helps protect against free radical damage and the effects of environmental stresses on the skin.

Natural fragrance

Derived from natural plant extracts. Smells yummo.

Bro-To Properly Clean

Water

Rainwater. Mostly used as a solvent to dissolve many of the ingredients used for their skin benefits.

Sodium cocoamphoacetate

A mild surfactant which helps to produce foam and clean the surface of the skin.

Glycerin

An excellent humectant (re: important skin care ingredient) which reduces moisture loss by holding water within the surface layers of the skin. It prevents the skin from drying out.

Lauryl glucoside

A mild surfactant which helps to produce foam and clean the surface of the skin.

Sodium cocoyl glutamate

A mild surfactant with good skin conditioning properties.

Sodium lauryl glucose carboxylate

A mild surfactant which helps to produce foam and clean the surface of the skin.

Sodium chloride

Occurs naturally in seawater and is commonly referred to as salt (also popular with pepper, vinegar, and caramel). Acts as a thickener in Go-To products and as an accompaniment to nuts in the Go-To office.

Dehydroacetic acid

A preservative which protects Go-To products from spoiling by destroying microorganisms and their growth (gross).

Benzyl alcohol

A preservative which protects Go-To products from spoiling by destroying microorganisms and their growth (ewwwww).

Citric acid

Used as a pH buffer (to adjust the pH so it isn’t too alkaline-y) in Go-To products.

Willow bark extract

Derived from the Willow Tree. A natural exfoliant that contains salicylic acid and helps the skin shed dead skin cells and clear pores.

Natural fragrance

Derived from natural plant extracts. Smells good.

Bro-To Very Useful Face Cream

Water

Rainwater. Mostly used as a solvent to dissolve many of the ingredients used for their skin benefits.

Shea butter

A rich moisturising butter that comes from the African Shea Tree. Contains high levels of vitamins and essential fatty acids which helps to improve skin elasticity and revive dry skin.

Sweet almond oil

A gentle, nourishing oil suitable for all skin types (especially dry and sensitive ones). Rich in essential fatty acids, vitamins and amino acids, it helps to soften and nourish the skin.

Apricot kernel oil

A light, gentle oil that comes from the kernels (seeds) of apricots. High in essential fatty acids and vitamins E and A, it helps to balance, nourish and soften the skin.

Glyceryl oleate citrate

A mild plant derived co-emulsifier. It is used to help blend oil and water together.

Amla berry extract

A powerful antioxidant with very high vitamin C content, amla berry extract helps eliminate free radicals (found in UV rays, toxins and environmental pollutants) and keeps the skin young and fresh.

Arachidyl alcohol

Forms part of a very effective, mild emulsifier used to blend the oil & water together and stabilize the formulation.

Behenyl alcohol

Forms part of a very effective, mild emulsifier used to blend the oil & water together and stabilize the formulation.

Avocado oil

A rich, nourishing oil that is high in essential fatty acids and vitamins A, D and E. Helps to restore moisture to dry and damaged skin. Good on toast.

Sunflower oil

A light oil with high levels of vitamins A, D and E as well as essential fatty acids helping to soothe and replenish dry skin. Hopeless on a flower crown.

Mango butter

A deeply nourishing butter obtained from the mango seed. Soothes, moisturises and combats dry skin. Also a recommended ice cream flavour.

Milk thistle ethyl ester

Derived from the milk thistle plant, it contains high levels of linoleic acid (an essential fatty acid from the omega-6 family) which helps protect the skin against moisture loss and drying. These incredible properties also help to give the cream its smooth, silky feel.

Benzyl alcohol

A preservative which protects Go-To products from spoiling by destroying microorganisms and their growth (ewwwww).

Coenzyme Q10

Naturally present in the body, but environmental factors reduce the levels of CoQ10 in the skin. The application of CoQ10 has antioxidant and skin soothing effects and may help reduce the signs of ageing.

Arachidyl glucoside

Forms part of a very effective, mild emulsifier used to blend the oil & water together and stabilize the formulation.

Vitamin e

A powerful antioxidant that preserves the product as well as preventing free radical damage on the skin.

Sodium citrate

Used as a pH buffer in Go-To products.

Lysolecithin, sclerotium gum, xanthan gum & pullulan

A combination of natural ingredients which help to emulsify, thicken and stabilize the cream.

Dehydroacetic acid

A preservative which protects Go-To products from spoiling by destroying microorganisms and their growth. Cute!

Natural fragrance

Derived from natural plant extracts.