We launched Very Luxe Face Cream as I entered my early forties. After years of faithful service from Very Useful Face Cream, I began to want more from my moisturiser. More replenishment, more science, more… everything.
So we developed Very Luxe Face Cream, our deeply replenishing, ceramide-rich, clinically-backed moisturiser which restores my skin (skin that is now enjoying nightly retinal, and needs a strong, firm barrier) and keeps it bouncy and firm.
I wasn’t alone in my desire for a rich cream. Thanks to you, Very Luxe Face Cream screamed to the top of our bestsellers, where it has comfortably sat for almost four years.
The philosophy behind Luxe (clinically-backed*, replenishing, high-performance, not f*cking around) makes perfect sense to a customer 40 and beyond, of which we are lucky to have many.
And so… Meet the Very Luxe Family: a range to firm, lift, restore and plump. Four proven skin-changers for skin that demands (deserves!) a little more.
Behold:
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Very Luxe Lifting Mask. My FAVOURITE and something I know all my 40-plus ladies will fall in love with too. Think of it as Transformazing’s older sister. Drenched in a serum of ceramides, peptides, 4D hyaluronic, and niacinamide, this mask genuinely lifts. And I say that as someone forced to blind test it several times. I swear by it before events and photo shoots: it firms, plumps, and hydrates, giving you a kind of post-lymphatic-massage tone and glow. I would use one a day if that weren’t horrifically wasteful. It’s youth in a sachet.
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Very Luxe Lips. A grown-up lip mask-balm hybrid for smooth, soft lips. Peptides and pomegranate flower extract plump the lips while four types of hyaluronic acid thoroughly hydrate and restore. I use this before bed, and before my (lovely but drying) matte lip stains. Bonus points for reminding me of The Body Shop lip balms I wore as a teen.
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Very Luxe Repair Mask, previously known as The Repair Shop. This deeply restorative nourishing mask was formulated to repair the barrier (super important if you’re using actives each day, which I definitely am) and has been clinically proven* to increase skin hydration by 164%.
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Finally, Very Luxe Face Cream. Our rose gold OG, and a genuine, proven skin-changer. Deeply replenishing, comfortable on the skin, and clinically proven** to reduce fine lines and wrinkles while improving skin elasticity. If you’re serious about your skin, you gotta use a serious moisturiser.
And there you have it. Our fancypants Very Luxe range. It’s beautiful, and—like every Go-To product—it’s genuinely useful. Results-led, simple to use, and gorgeous in your bathroom. The perfect complement to your high-strengths and able to be effortlessly slipped into your existing routine.
A caveat: Once you go Luxe, you never go back. But why would you.
Zo x
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