There’s a reason everyone talks about them so much.

Antioxidants are your skin’s best mate. They work so hard! Do so much! Sound so fancy! And effective antioxidant use can prevent premature ageing, and fight off pigmentation, wrinkles and sagging.

“Okay. But what actually are they?”

Antioxidants are naturally occurring substances. They’re commonly found in a heap of skin care products, thanks to their wondrous ability to protect the skin from free radical damage.

“AH. Of course. Free radical damage. I totally know what that is…”

Well, just in case you forgot, free radical damage is the jerk that causes the signs of ageing in the shape of wrinkles, loss of skin elasticity and suppleness. Protection from it is crucial because (annoyingly) free radicals are all over the place. In UV rays, tobacco smoke, environmental pollutants and toxins.

But! Antioxidants neutralise free radicals, cleverly shielding your face and blocking any potential damage.

Not enough? Antioxidant-rich skin care will also keep your face firm, bright and soothed. Or in other words: antioxidants will keep your skin happy and healthy today, and in 20 years time.

Start using them, already.