Go-To is proven when it comes to formulating skin care; millions of customers would agree, and if my bouncy, bright face could give a thumbs up, it would. We’ve been doing skin for over 13 years, we have some of the best formulators in the country working at our in-house lab, and we’re very proud of our product line-up— all made in Australia.
Everything we put in the market does what it says it will, and is a delight to use. I have no time or patience for products that don’t work or waste my money, and nor should you.
When we decided to incorporate cosmetics into Go-To, we wanted to merge what we know about the skin with what we like about makeup. How could we give our customers the same level of quality and satisfaction they expect from us in skin care, in cosmetics?
One word: Korea.
We have partnered with the world leaders in skin-first makeup to ensure we are on the cutting edge of innovation, and that you have the best ingredients and formulations available.
The result is a considered selection of makeup-skincare hybrids that not only enhance the health of your skin, they give colour and textural enhancements we would not may not have been able to offer independently. It’s been an incredible process, and we have learned a lot - mostly that Korea is several centuries ahead on cosmetic formulating.
At the heart of it, dear customer, we will only ever offer the very best, whether that’s a ceramide mask, a gel cleanser, a retinal serum, or a terrifically technical primer.
Will we partner on a K-Pop album next? Here’s hoping.
Z-Pop x
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