White bottle of Go-To Very Mattifying Primer with niacinamide, provitamin B5 for smooth, shine-free skin. 30 ml size.
Model holding Go-To Very Mattifying Primer against smooth, shine-free skin to demonstrate blurring and smoothing results.
Close-up of a face with skincare cream. Text highlights Provitamin B5, Vitamin E, and Niacinamide benefits for skin health.
Benefits list graphic for Go-To Very Mattifying Primer surrounded by scattered product bottles
Close-up portrait of a smiling woman looking to the side
Before and after portrait showing reduced facial shine and a more matte complexion after using Go To Skincare Very Mattifying Primer
Go-To Very Mattifying Primer box and bottle displayed side by side
Close-up of a face with skincare cream. Text highlights Provitamin B5, Vitamin E, and Niacinamide benefits for skin health.
White bottle of Go-To Very Mattifying Primer with niacinamide, provitamin B5 for smooth, shine-free skin. 30 ml size.
Model holding Go-To Very Mattifying Primer against smooth, shine-free skin to demonstrate blurring and smoothing results.
Benefits list graphic for Go-To Very Mattifying Primer surrounded by scattered product bottles
Close-up portrait of a smiling woman looking to the side
Before and after portrait showing reduced facial shine and a more matte complexion after using Go To Skincare Very Mattifying Primer
Go-To Very Mattifying Primer box and bottle displayed side by side

Very Mattifying Primer

Blurring Smoothing Primer • 30ML / 1 FL OZ

Sale price$50
Earn 50 Points!

Deals with oily skin, visible pores and uneven texture so you don’t have to.

Suitable for Combination skin, oily skin.
Use it
AM: apply as the final step in your skincare routine (after SPF!).PM: use after skincare to mattify shine, smooth the skin and make your makeup apply and look better.
Free Shipping On All AU Orders

TOTAL CONTROL FREAK. (SHINE, OIL, PORES, MAKEUP LONGEVITY.)

When glowy skin isn’t it. Formulated with oil-taming, pore-blurring ingredients, this lightweight formula helps smooth imperfections, reduce unwanted shine, and leave skin with a velvety finish. For a soft-focus base that won’t disappear on you.

PANTHENOL

Also known as provitamin B5, this (water absorbing) humectant helps to soothe and hydrate skin.

NIACINAMIDE

Also known as vitamin B3, niacinamide is a skin brightening ingredient that has sebum regulating properties.

SILICA

A naturally occurring mineral powder that absorbs excess oil for a natural, matte finish.

Ingredients For Very Mattifying Primer

Aqua/water

Used as a solvent to dissolve and carry ingredients, while also texturising the product.

Butylene Glycol

A humectant which also helps solvate ingredients in the product.

Caprylhydroxamic Acid

A preservative which protects Go-To products from spoiling by inhibiting microorganisms and their growth.

Caprylyl Glycol

A humectant that helps with moisture retention, and acts as a preservative to protect Go-To products from spoiling by inhibiting microbial growth.

Dimethicone

A silicone-based ingredient that gives the product a smooth, silky texture and helps lock in moisture.

Dimethicone/Vinyl Dimethicone Crosspolymer

A silicone-based texture enhancer that helps blur the appearance of fine lines.

Disteardimonium Hectorite

Used to help thicken and stabilise the product.

Glycerin

A 100% plant-derived ingredient that is an excellent humectant, reducing moisture loss by holding water within the surface layers of the skin to prevent skin from drying out.

HDI/Trimethylol Hexyllactone Crosspolymer

A film-forming ingredient that improves the product’s wear and gives a soft-focus, blurring effect on the skin.

Hydrogenated Polyisobutene

A lightweight synthetic emollient that softens the skin and adds a smooth, non-greasy feel to the formula.

Hydrolyzed Algin

A marine ingredient derived from algae, used to help calm and balance acne-prone skin while supporting the skin’s natural healing process.

Magnesium Sulfate

A mineral used to help control the texture and thickness of the formula, supporting product stability and feel.

Niacinamide

Also known as vitamin B3, niacinamide is a skin brightening ingredient that has sebum regulating properties.

Panthenol

Also known as provitamin B5, this (water absorbing) humectant helps to soothe and hydrate skin.

Polyglyceryl-2 Dipolyhydroxystearate

Used as an emulsifier to help mix the oil and water components of the product.

Polyglyceryl-3 Polydimethylsiloxyethyl Dimethicone

Used as an emulsifier to help mix the oil and water components of the product.

Polymethylsilsesquioxane

A silicone powder that enhances skin feel and provides a silky, velvety finish with a soft-focus effect.

Silica

A naturally occurring mineral powder that absorbs excess oil for a natural, matte finish.

Sorbitan Sesquioleate

An emulsifier that helps blend oil and water in the formula, ensuring a smooth and uniform texture.

Stearyl Dimethicone

A conditioning silicone that improves spreadability and gives the formula a smooth, cushiony feel.

Synthetic Beeswax

A lab-made alternative to natural beeswax that helps thicken the formula and lock in moisture.

Vitamin E

A powerful antioxidant that preserves the product as well as preventing free radical damage on the skin.

Zinc Sulfate

A mineral that helps reduce excess oil and soothe blemish-prone skin by targeting acne-causing bacteria and inflammation.

Ingredients For Very Mattifying Primer

AQUA/WATER

Used as a solvent to dissolve and carry ingredients, while also texturising the product.

BUTYLENE GLYCOL

A humectant which also helps solvate ingredients in the product.

CAPRYLHYDROXAMIC ACID

A preservative which protects Go-To products from spoiling by inhibiting microorganisms and their growth.

CAPRYLYL GLYCOL

A humectant that helps with moisture retention, and acts as a preservative to protect Go-To products from spoiling by inhibiting microbial growth.

DIMETHICONE

A silicone-based ingredient that gives the product a smooth, silky texture and helps lock in moisture.

DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER

A silicone-based texture enhancer that helps blur the appearance of fine lines.

DISTEARDIMONIUM HECTORITE

Used to help thicken and stabilise the product.

GLYCERIN

A 100% plant-derived ingredient that is an excellent humectant, reducing moisture loss by holding water within the surface layers of the skin to prevent skin from drying out.

HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER

A film-forming ingredient that improves the product’s wear and gives a soft-focus, blurring effect on the skin.

HYDROGENATED POLYISOBUTENE

A lightweight synthetic emollient that softens the skin and adds a smooth, non-greasy feel to the formula.

HYDROLYZED ALGIN

A marine ingredient derived from algae, used to help calm and balance acne-prone skin while supporting the skin’s natural healing process.

MAGNESIUM SULFATE

A mineral used to help control the texture and thickness of the formula, supporting product stability and feel.

NIACINAMIDE

Also known as vitamin B3, niacinamide is a skin brightening ingredient that has sebum regulating properties.

PANTHENOL

Also known as provitamin B5, this (water absorbing) humectant helps to soothe and hydrate skin.

POLYGLYCERYL-2 DIPOLYHYDROXYSTEARATE

Used as an emulsifier to help mix the oil and water components of the product.

POLYGLYCERYL-3 POLYDIMETHYLSILOXYETHYL DIMETHICONE

Used as an emulsifier to help mix the oil and water components of the product.

POLYMETHYLSILSESQUIOXANE

A silicone powder that enhances skin feel and provides a silky, velvety finish with a soft-focus effect.

SILICA

A naturally occurring mineral powder that absorbs excess oil for a natural, matte finish.

SORBITAN SESQUIOLEATE

An emulsifier that helps blend oil and water in the formula, ensuring a smooth and uniform texture.

STEARYL DIMETHICONE

A conditioning silicone that improves spreadability and gives the formula a smooth, cushiony feel.

SYNTHETIC BEESWAX

A lab-made alternative to natural beeswax that helps thicken the formula and lock in moisture.

VITAMIN E

A powerful antioxidant that preserves the product as well as preventing free radical damage on the skin.

ZINC SULFATE

A mineral that helps reduce excess oil and soothe blemish-prone skin by targeting acne-causing bacteria and inflammation.

Go-To Shipping And Returns

Go-To offers free shipping on all Australian orders. Place your order before 12PM (AEDT) on a weekday and it'll zing off to you on the same day. Nice!

Rest assured, we have a 30-day money back guarantee from the date you received your skincare. This includes products that have been opened and used. (We expect you gave them a red hot go before deciding 'not for me!'.)

Find out more about our returns and refund policy here.

 

We’re proud to work with our charity partner,

Our Charity Partner

We Asked Women’s Community Shelters How To Help This Holiday Season

We Asked Women’s Community Shelters How To Help This Holiday Season

“We want to see women heal, recover, and thrive.”

Each year, Go-To works with a local charity partner to donate $1 from every holiday set sold. For 2026, we’re working with Women’s Community Shelters, an organisation providing accommodation and support for women and children experiencing homelessness or escaping domestic and family violence.

We had the absolute privilege of sitting down with Meagan Prabhakar, Women’s Community Shelters’ Director of Advocacy, to talk about community, prevention, and hard conversations.

What does Women's Community Shelters do?

Women's Community Shelters provide safe, secure accommodation for people who have experienced domestic and family violence. We provide services across New South Wales, and we're about to move into Victoria as well. 

When a woman comes to one of our shelters, they don't just get a safe bed, but all the wraparound support that goes with it, including helping them find safe, secure housing for the future. We offer transitional housing while women are trying to build up their skills and get a job to help them enter the private housing market.

Part of our frontline work is prevention. We do prevention work in more than 50 schools across New South Wales. We go into high schools to present our Walk the Talk program where we work with students, teaching them about domestic violence, healthy relationships, and what it means if you go through it yourself.  They then support their local shelter with fundraising initiatives throughout the year.

Why is this work so vital for women and children across New South Wales and beyond?

We provided over 81,000 bed nights of safety in the last year, and for every one woman that we could support, there were three we had to turn away. The demand and the amount of women who are still experiencing domestic and family violence is horrific. You only have to look at the headlines to know the nature of domestic and family violence and the way that women are treated in this country. 

This work is so important because so many women are forced to stay in violent relationships because there is nowhere else to go. Beyond educating and talking more about domestic and family violence, we actually have to have the services in place so that when a woman recognises that she's in that situation, she can actually get the safety and support that she needs. 

What’s unique about Women’s Community Shelters’ specific approach to this issue?

Our approach is the belief that the local community should be engaged in this work. At Women's Community Shelters, we believe engaging a local community around a shelter actually does that prevention work as well. 

The 2021 National Community Attitudes towards Violence Against Women Survey found that 91% of respondents thought violence against women was a problem in Australia, but only 47% thought it was a problem in their own suburb or town.

Actually activating a local community helps break down some of those negative stereotypes, so that people can start to realise that the woman in our shelter might have been the woman that was three or four doors down from them. It helps people realise this could happen to anybody. As Rosie Batty said all those years ago, it doesn't matter what your postcode is, it doesn't matter who you are, it doesn't matter how wealthy you are. Domestic violence can happen and does happen in every community across Australia. 

In terms of the women themselves, we want them to not just get a safe bed, but we want to see these women heal, recover, and thrive. That’s where our wraparound services come in. They get training programs or TAFE courses. In one of our houses, they've got this beautiful sewing class that they've now set up, and they're all learning how to sew. Somebody's even running their own business now. 

Showing these women, who have been told all their lives that they are not worthy, just how strong they are and that they can create the life they want for themselves is so empowering. 

For anyone who wants to make a meaningful difference this holiday season, where would you encourage them to start?

They can obviously support services just like ours. Every donation helps us provide safe accommodation and vital support for women and children experiencing domestic and family violence, helping more women and children find safety when they need it most.

But when we talk about domestic and family violence, it can feel really challenging and tricky. The amount of people that come up to me and say “I don't know what to say, I just don't know what to do.” But it really is just about those small conversations that make a difference. We need everybody in society to be reaching out, calling out problematic behaviour, and starting that conversation. 

Another way is just being a safe person. Actually noticing the signs, just listening, saying that you believe them, saying that you're here for them, and that you'll support them in whatever they need. You don't need to know everything there is to know about family violence, and you don't need to work out what's happening and what's going on. You can just be there and be the trusted and safe person, connecting them with the support services. 

What are some everyday ways people can help create that kind of safer, more supportive environment for women and children?

Unfortunately, at the moment, it's everywhere in the news. It can be really quite crushing to constantly see more and more news, but what it does provide is an opportunity. People are talking about family and sexual violence at the moment, and so that can be a natural way to begin the conversation, saying, "This isn't okay.”

This starts to push back at some of the assumptions and some of the wrong attitudes that people hold as well. People think that it's none of their business, but actually the statistics tell us that approximately one in four women will experience domestic violence. It is your business.

I think it's about educating yourself to challenge those assumptions that allow violence to continue to be condoned in families and in communities. 

Of course, it can be really hard and challenging to talk about domestic and family violence—so it might be that you flip it on the other side and speak to the solution. It could be like: “Hey, I bought this great thing from Go-To, and they're supporting women's community shelters. They do this great work to give women safe beds every night.” Even that conversation can help change attitudes.

What’s something you want people to know about family violence? 

It's okay to not have to engage with [the topic of family violence] all the time. It's okay to step away and look after your own mental health and your own safety. You don't have to always be on during this time.

It's also important to know that there are great organisations doing the work to try and end violence against women and children across this country, and specifically in your local community.

Go-To is donating $1 from all marked gifts and sets to Women's Community Shelters this holiday season. You'll also have the option to make an additional donation at checkout.

If you or someone you know is being affected by domestic violence, call 1800 737 732.

1800RESPECT: 1800 737 732

Full Stop Australia call 1800 FULL STOP 1800 385 578

13YARN (24/7 crisis support for Aboriginal & Torres Strait Islander peoples): 13 92 76

In an emergency, call 000


Our Charity Partner

We Asked Women’s Community Shelters How To Help This Holiday Season

We Asked Women’s Community Shelters How To Help This Holiday Season

“We want to see women heal, recover, and thrive.”

Each year, Go-To works with a local charity partner to donate $1 from every holiday set sold. For 2026, we’re working with Women’s Community Shelters, an organisation providing accommodation and support for women and children experiencing homelessness or escaping domestic and family violence.

We had the absolute privilege of sitting down with Meagan Prabhakar, Women’s Community Shelters’ Director of Advocacy, to talk about community, prevention, and hard conversations.

What does Women's Community Shelters do?

Women's Community Shelters provide safe, secure accommodation for people who have experienced domestic and family violence. We provide services across New South Wales, and we're about to move into Victoria as well. 

When a woman comes to one of our shelters, they don't just get a safe bed, but all the wraparound support that goes with it, including helping them find safe, secure housing for the future. We offer transitional housing while women are trying to build up their skills and get a job to help them enter the private housing market.

Part of our frontline work is prevention. We do prevention work in more than 50 schools across New South Wales. We go into high schools to present our Walk the Talk program where we work with students, teaching them about domestic violence, healthy relationships, and what it means if you go through it yourself.  They then support their local shelter with fundraising initiatives throughout the year.

Why is this work so vital for women and children across New South Wales and beyond?

We provided over 81,000 bed nights of safety in the last year, and for every one woman that we could support, there were three we had to turn away. The demand and the amount of women who are still experiencing domestic and family violence is horrific. You only have to look at the headlines to know the nature of domestic and family violence and the way that women are treated in this country. 

This work is so important because so many women are forced to stay in violent relationships because there is nowhere else to go. Beyond educating and talking more about domestic and family violence, we actually have to have the services in place so that when a woman recognises that she's in that situation, she can actually get the safety and support that she needs. 

What’s unique about Women’s Community Shelters’ specific approach to this issue?

Our approach is the belief that the local community should be engaged in this work. At Women's Community Shelters, we believe engaging a local community around a shelter actually does that prevention work as well. 

The 2021 National Community Attitudes towards Violence Against Women Survey found that 91% of respondents thought violence against women was a problem in Australia, but only 47% thought it was a problem in their own suburb or town.

Actually activating a local community helps break down some of those negative stereotypes, so that people can start to realise that the woman in our shelter might have been the woman that was three or four doors down from them. It helps people realise this could happen to anybody. As Rosie Batty said all those years ago, it doesn't matter what your postcode is, it doesn't matter who you are, it doesn't matter how wealthy you are. Domestic violence can happen and does happen in every community across Australia. 

In terms of the women themselves, we want them to not just get a safe bed, but we want to see these women heal, recover, and thrive. That’s where our wraparound services come in. They get training programs or TAFE courses. In one of our houses, they've got this beautiful sewing class that they've now set up, and they're all learning how to sew. Somebody's even running their own business now. 

Showing these women, who have been told all their lives that they are not worthy, just how strong they are and that they can create the life they want for themselves is so empowering. 

For anyone who wants to make a meaningful difference this holiday season, where would you encourage them to start?

They can obviously support services just like ours. Every donation helps us provide safe accommodation and vital support for women and children experiencing domestic and family violence, helping more women and children find safety when they need it most.

But when we talk about domestic and family violence, it can feel really challenging and tricky. The amount of people that come up to me and say “I don't know what to say, I just don't know what to do.” But it really is just about those small conversations that make a difference. We need everybody in society to be reaching out, calling out problematic behaviour, and starting that conversation. 

Another way is just being a safe person. Actually noticing the signs, just listening, saying that you believe them, saying that you're here for them, and that you'll support them in whatever they need. You don't need to know everything there is to know about family violence, and you don't need to work out what's happening and what's going on. You can just be there and be the trusted and safe person, connecting them with the support services. 

What are some everyday ways people can help create that kind of safer, more supportive environment for women and children?

Unfortunately, at the moment, it's everywhere in the news. It can be really quite crushing to constantly see more and more news, but what it does provide is an opportunity. People are talking about family and sexual violence at the moment, and so that can be a natural way to begin the conversation, saying, "This isn't okay.”

This starts to push back at some of the assumptions and some of the wrong attitudes that people hold as well. People think that it's none of their business, but actually the statistics tell us that approximately one in four women will experience domestic violence. It is your business.

I think it's about educating yourself to challenge those assumptions that allow violence to continue to be condoned in families and in communities. 

Of course, it can be really hard and challenging to talk about domestic and family violence—so it might be that you flip it on the other side and speak to the solution. It could be like: “Hey, I bought this great thing from Go-To, and they're supporting women's community shelters. They do this great work to give women safe beds every night.” Even that conversation can help change attitudes.

What’s something you want people to know about family violence? 

It's okay to not have to engage with [the topic of family violence] all the time. It's okay to step away and look after your own mental health and your own safety. You don't have to always be on during this time.

It's also important to know that there are great organisations doing the work to try and end violence against women and children across this country, and specifically in your local community.

Go-To is donating $1 from all marked gifts and sets to Women's Community Shelters this holiday season. You'll also have the option to make an additional donation at checkout.

If you or someone you know is being affected by domestic violence, call 1800 737 732.

1800RESPECT: 1800 737 732

Full Stop Australia call 1800 FULL STOP 1800 385 578

13YARN (24/7 crisis support for Aboriginal & Torres Strait Islander peoples): 13 92 76

In an emergency, call 000


I have traditionally steered away from primers because I found them heavy, thick and a bit greasy under my makeup but this has changed all that.
Poppy P.
The holy grail of primers. It blurs my pores, smells divine and holds make-up firmly - without making my foundation cakey.
Alana G.
My face went from “topographical map” to “freshly iced cupcake” in about 3 seconds.
Hayley C.
I loved this from the first moment I tried it. My face feels the same as it did 50 years ago.
Rachael U.
Seriously, do yourself a favour and buy this magical potion. No more shiny forehead at 3PM…bloody dream
Lana D.
Even before you put your makeup on, this primer makes you look air brushed. Pores, be gone!
Julie
I have traditionally steered away from primers because I found them heavy, thick and a bit greasy under my makeup but this has changed all that.
Poppy P.
The holy grail of primers. It blurs my pores, smells divine and holds make-up firmly - without making my foundation cakey.
Alana G.
My face went from “topographical map” to “freshly iced cupcake” in about 3 seconds.
Hayley C.
I loved this from the first moment I tried it. My face feels the same as it did 50 years ago.
Rachael U.
Seriously, do yourself a favour and buy this magical potion. No more shiny forehead at 3PM…bloody dream
Lana D.
Even before you put your makeup on, this primer makes you look air brushed. Pores, be gone!
Julie
Total control freak. (Shine, oil, pores, makeup longevity.)

Infused with niacinamide, vitamin E, and provitamin B5, this non-sticky formula delivers hydration while helping to minimise the look of texture and fine lines. The result? A calm, bright face and a smooth, matte canvas for makeup. No creasing. No sliding. No dry patches.

Lightweight enough for daily wear, but grippy enough for long days (and nights), Very Mattifying Primer keeps oil balanced, skin hydrated, and makeup well-behaved. 3PM shine doesn’t stand a chance. 

Formulated in South Korea. Fragrance-free. Total (oil) control freak.


PLAYS NICE WITH

All Skin

Combination Skin

Oily Skin

GOOD TO KNOW

Made In Korea

Pregnancy Safe

Sulfate & Paraben Free

Vegan

Very Mattifying Primer

Why We Made A Primer

A solid skincare routine will do most of the heavy lifting when it comes to skin health and appearance, and foundations will give an incredible finish. But even with all that sorcery, your skin (Breakouty? Dehydrated? Dull? Oily?) will eventually remind you it exists. Primers solve that. Read More
4.7
Rated 4.7 out of 5 stars
Based on 82 reviews
95%would recommend this product
Slide 1 selected
82 reviews
  • KT
    Kathryn T.
    Verified Buyer
    I recommend this product
    What is your skin type? Just Skin
    What are your skin concerns? Dullness
    What did you like about this product? Hydrating, Gentle, Nourishing, Works under makeup
    Rated 4 out of 5 stars
    1 week ago
    Amazing product, needs better packaging

    This primer is beautiful both by itself and under makeup. I use it every day - my one issue is the packaging. It’s really difficult/impossible to get all the product out. A squeezy bottle would be great!

  • S
    Susie
    Rated 3 out of 5 stars
    1 month ago
    3 Stars

    Love the product

    Dont love the container that its in… its so tricky to get to the bottom when its struggling to come through the pump! Im sure there’s a better style of container!

  • MP
    Meagan P.
    Verified Buyer
    I recommend this product
    How old are you? 35-44 years old
    What is your skin type? Combination
    What are your skin concerns? Sensitivity, Dehydration, Redness, Pigmentation
    What did you like about this product? Non-sticky, Layers Easily, Works under makeup
    Rated 4 out of 5 stars
    1 month ago
    Very Mattifying Primer

    Perfect primer, feels greats on my skin! I have dry/oily skin, so I find any make up usually either slides off or is absorbed after a couple of hours. This primer has fixed that! Make up stays put all day! The texture is beautiful. The only reason I can’t give it 5 starts is the packaging. I’m onto my 4th and every single one has broken at the pump, so it won’t pump anymore and I spend the next few weeks scooping it out!

    GS Profile picture for Go-To Skincare
    Go-To Skincare
    1 month ago

    Hey Meagan! Thanks for your review! We're so thrilled you're loving the primer, but pump issues are never fun. We hear you! Sometimes the formula just needs a little nudge to move back up the tube. Try a few firm taps on the bottom of the bottle. If this doesn't do the trick, please shoot us a DM and we can help out further.

  • JS
    Jen S.
    Verified Buyer
    I recommend this product
    How old are you? 45-54 years old
    What is your skin type? Dry
    What are your skin concerns? Fine Lines & Ageing, Redness
    What did you like about this product? Non-sticky, Noticeable results, Works under makeup, Layers Easily, Gentle
    Rated 5 out of 5 stars
    1 month ago
    A Primer doesn’t get any better

    I’ve tried all the primers and this one is up there right at the top. It goes on soooo nicely not sticky at all, just slides right over and creates a beautiful smooth and not shiny face

  • DE
    Diana E.
    Verified Buyer
    I recommend this product
    How old are you? 35-44 years old
    What is your skin type? Combination
    What are your skin concerns? Fine Lines & Ageing
    What did you like about this product? Non-sticky, Lightweight, Works under makeup
    Rated 5 out of 5 stars
    2 months ago
    ⭐⭐⭐⭐⭐ A New Staple in My Makeup Routine!

    I've been using the Go-To Primer for a while now, and it has made such a difference to my makeup. It creates a smooth base, helps my makeup stay fresh for hours, and gives my skin a beautiful natural radiance without looking greasy.

    I also love how lightweight and comfortable it feels on my skin. Even on long days, my foundation looks much better than when I skip primer. It's perfect if you're after that healthy, glowing finish while helping your makeup last longer. Definitely a product I'll keep repurchasing!

Scrolly molly, do we love Instagram

@gotoskincare