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Nifty Fifty's Next Gen SPF Filters: Everything You Need To Know
Nifty Fifty was all about creating a formula that makes wearing SPF 50 every day pleasant and effortless. Naturally, that plan relied on a new generation of (chemical) filters that provide high strength, broad spectrum protection in a daily sunscreen formula that people like like.
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Hero Ingredients
Hero Ingredients
Aloe Vera Extract
Rich in vitamins c, e and beta carotene, aloe vera is highly nourishing, soothing on the skin, helps to reduce flaking, and restores suppleness to dry skin.
Kakadu Plum Extract
Derived from the native Australian Kakadu Plum tree, this fruit is one of the richest sources of vitamin c in the world! This extract is rich in antioxidants and can improve the appearance of skin tone evenness and luminosity.
Coenzyme Q10
An antioxidant that is naturally present in the body, though environmental factors reduce its levels present, CoQ10 has soothing effects and may assist with signs of ageing.
Swipe Me
Your AM Routine!
Apply cream liberally over all exposed areas! For effective sun protection apply evenly over dry skin at least 20 minutes prior to sun exposure. Reapply every two hours and more often after swimming, excessive perspiration or towelling.
And remember: Your face stops at your boobs.
Caution: Avoid contact with eyes. Do not use on damaged or broken skin.
Avoid prolonged sun exposure and wear protective clothing, eyewear and a hat. For external use only. Contains sorbates. Complies with AS/NZS2604:2021
In the PM!
Unless you live in Alaska, skip this step (no need for SPF while you and the sun are snoozing). But we do recommend a really thorough double cleanse to whisk away any lingering product and avoid buildup.


Reduce Reuse Recycle
30% post-consumer recycled polypropylene plastic bottle
Pump made from 6 x 100% virgin materials (PP, PE, LDPE, EVA, stainless steel, POM)
100% virgin polypropylene plastic lid
Recyclable carton made from FSC-certified cardboard. All materials used are sourced from Forest Stewardship Council-certified forests, which are dedicated to responsible management of the environment.

