Annika Tague is a freelance writer, specialising in beauty and book reviews (you can catch her yapping about books on her Instagram page @dunnowhattoread), copywriting and content writing. Annika also works as a freelance literary editor, working for the average, aspiring author, and alongside some of the major publishing houses in Australia. When she's not editing peoples' work or writing for others, Annika is working on her debut novel: a family drama, teeming with secrets, set in the heart of wine country. She lives on the NSW South Coast with her adorable cat, dog, and fiancé.

Hannah is Go-To's Community Coordinator, spending her days chatting with our wonderful Go-To Gang across all channels - Instagram, TikTok, Facebook, email, live chat, carrier pigeon. Headphones in (though accepting taps on the shoulder for urgent matters, like the snack bowl refill) Hannah is definitely listening to Taylor Swift on repeat.

Maddie is Go-To’s Brand Content Executive. A word wizard! Sorcerer of semantics! Cherry Ripe enthusiast! She’s delivering skinteresting content across the Go-To website, alongside many other marketing-y materials, if and when you can pry her nose out of a bowl of pasta and her mind out of the latest romance novel trending on #BookTok.

Sarah Tarca is a beauty and lifestyle journalist who hails from the land of magazines (Cosmo/ Girlfriend/ Marie Claire). She’s the Co-Founder of Australia’s first weekly beauty newsletter, gloss etc and loves red lipstick, sunscreen, potato-based products, and her two tiny dictators in equal parts (except when they don’t sleep, then the potato wins).

Lucie is a former Vogue Australia editor and now freelance beauty, fashion and lifestyle writer/editor/content producer (because... why pick just one?). A skincare addict and avid SPF advocate, she personally knows the World's Cutest Pug and lives in a nicer house than Gwyneth Paltrow.

Lilith is Go-To's digital content manager and resident star sign expert. She's the creative wizard behind our skincredible social media accounts and subscriber newsletters, along with many other digital content-y things. Fun!

Alice is Gro-To’s brand manager and number one cheerleader; basically she looks after all things content and marketing for our most adorable brand. When she's not planning very fun, very colourful marketing activations or looking at photos of cute squishy babies, you can find her in the kitchen, making a gazillion cups of tea.

Yadira is a beauty journalist and dermal therapist with a big obsession with skin (and eating potatoes) (but mostly skin). Yads has been working in the beauty industry for almost 10 years and combines her beauty writing with in-clinic work. When she's not sharing her expert skin advice? Yads tells us she spends the rest of her time as CEO to three unruly dictators who she birthed. Cute!

Megs is Go-To’s brand content manager. She spends most days writing about skin care, working on marketing-y things, and patiently waiting for an opportunity to make every conversation about F1. Speaking of, did you catch last weekend’s race orrr…?

Zoë Foster Blake is an author, entrepreneur, mum of two, and very fussy ex beauty-director. Which is to say she knows what changes the skin, what harms the skin, and what is nothing more than hollow marketing. Oh, and she also happens to be the founder of Go-To.