Marie Claire
Cynthia Chang
Less than 3 minutes / June 10, 2021

Created by ex-beauty editor and author, Zoe Foster Blake, this brand was born out the confusion and frustration felt by Foster Blake towards skincare products on the market. In a world where words like 'clarifying', 'energising', and 'fortifying' are used without mercy, it's easy to get lost in what products actually do what.
