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Sometimes we are lucky enough/send handsome enough bribes to be featured in the media and we’re not afraid to show it.
Created by beauty buff and Australian icon Zoë Foster Blake, Go-To is worry-free skincare that also looks beaut to boot. Famous for its peach packaging and delicious ingredients, Go-To takes potent plant and nut oils and whips them into products that your skin drinks up. First time? Try the Face Hero oil and then enjoy never wanting to put anything else on your skin ever again.
When Go-To reached out and asked if I wanted to trial a new product before its release to the public, I jumped at the opportunity. The Australian brand is known for its no-fuss, effective skincare that has earned a cult following across the world. And, this new product is a little more “grown-up” for the brand, as Go-To founder Zoë Foster Blake described it to me during a recent interview.
By far one of the most-hyped launches of 2021 is Go-To’s Much Brighter Skin. A triple-threat formula with stable vitamin C, niacinamide and hyaluronic acid, the serum works to treat every skin concern in one fell swoop — from hydration to brightening and all-round glow. The milky consistency is delightful to wear, and it’s a great all-in-one option for those who want to simplify their morning routine.
Face oils are one of those skincare products that people either use religiously, or not at all. While the word 'oil' can seem a little off-putting at first (especially to those who already have oily skin) it actually isn't anything to be afraid of. Face oils aren't designed to sit on your face like grease, and the best ones actually soak into the skin and begin working almost immediately.
The formula inside Face Hero's melon-pink bottle doesn't pull any punches, as you can probably tell from those raves. The highlights: It relies on jojoba oil, rosehip oil, evening primrose oil, sweet almond oil, macadamia oil, brazil nut oil, apricot kernel oil, and buriti oil, along with vitamin E and flower extracts for a mix of essential fatty acids and antioxidants.
Zoë Foster Blake’s brand Go-To is all grown up. Not only did Foster Blake recently sell a stake in the popular skincare company, but the brand has also released its first serum: Much Brighter Skin — a brightening vitamin C. “It sort of heralds a new era at Go-To,” Foster Blake told POPSUGAR Australia of the new launch. “It feels like a more grown-up product for us.”
Offering an incredible lineup of products from nourishing sheet masks to exfoliating wipes (and that cult-status face oil), the brand has dropped a new family member today. Say hello to the brightening Vitamin C serum — your answer to brighter, bouncier skin. Loaded up with powerhouse ingredients including sodium ascorbyl phosphate, niacinamide, Kakadu plum and hyaluronic acid, it's a seriously dreamy skin concoction.
“Our whole goal was to take the confusion out and to remove the complexity, frustration and intimidation of the beauty industry. Our consumer doesn’t have time to mess around, they just want products that are simple and that work.”
4. Go-To's serum-soaked Transformazing Masks utilize native Australian botanicals to brighten skin and encourage collagen production.
