As a former editor, Zoe Foster Blake has tried it all in the vast world of beauty. Inspired to create skincare "minus the confusion and the bullsh*t". she launched Go-To, a line of just-the-essential skincare formulas. It's a characteristically Australian pared-back approach: after cleansing, use the lactic acid-infused Exfoliating Swipeys ($35), hydrate with Face Hero ($34), and moisturize with the aptly-named Very Useful Face Cream ($31). The products are made with sensitive-skin friendly ingredients, with close attention paid to sustainability.