Like many budding beauty businesses, Foster Blake kicked off Go-To after creating one smart product: a multi-purpose oil she concocted after being approached by a brand to collaborate on a make-up collection. "I realised that I would have no control over the products, the quality, the ingredients and I was going to put my name on it" she says. Exception-oil - a multi-purpose balm/oil for skin, nails, heels, cuticles and hair - now sits among a select edit of 13 peach-packaged products that not only aim to demystify the often over-complicated world of skincare, but deliver it with a sense of humour.