Zoe Foster Blake had a name for herself in the beauty game long before she started Go-To Skincare in 2014. She went from Beauty Editor to popular beauty blogger, to author, to one half of the adorbs couple that is her and Hamish Blake.

So when she started her own business in the beauty industry everyone was already on board with her image as a beauty expert. When she told the world she’d taken her expertise to create a natural product that stripped everything down to what actually worked, the world was ready to believe her.