Former beauty editor-turned-author and now beauty entrepreneur, Zoë Foster Blake's natural skincare brand Go-To has just launched in Sephora in the US and Blake told Vogue she thinks her brand scored a coveted spot on Sephora's shelves because of the brand's simplicity, "I think our simplicity, transparency and frivolity stands out in a sea of sameness. Also, our products are incredibly pure, and luckily for us, the US is really into wellness and clean skincare at the moment."