G'day!

Was I sold before I even saw the product, yes, I'll put that down the Foster Blake effect, but was I obsessed and raving about it once I'd actually tried Zincredible? You bet.

In Australia, Zoe Foster Blake is something of a household name. And now, the former beauty editor, author of eight books, and skincare entrepreneur is fast becoming one of the new names-to-know stateside

Not going to lie: We were originally drawn to this Go-To lip balm for its Insta-friendly packaging alone

We searched through the ranks to find the ones that fit the current mood: from deeply moisturizing creams and a hydrating mask to self-tanning drops and exfoliating pads

Go-To's new Face Hero serum is a lightweight face oil that deeply hydrates, soothes, revitalizes, and completely protects the skin.

Why it's cool: With an ultra-streamlined range of "clean," simple-to-figure-out products - Skin Care for Dummies, if you will - Go-To is another up-and-coming Aussie brand that just made its way to the U.S.

HOLY SH*T YOU LOOK AMAZING. This is the unofficial slogan of Go-To skin care, the line of goodies for your face that recently took Sephora by storm,

Australian indie beauty brands, specializing in all-natural, clean ingredients, are finding a new foothold in the U.S. This week, Australia's Go-To, a direct-to-consumer skin-care line, will launch on Sephora.com

Minimal packaging, no-fuss ingredients, vegan and cruelty-free practices, and a crazy cool founder.

Zoe Foster Blake is a veritable gold mine of beauty advice. From sharing the controversial skin treatment she swears by to her Holy Grail concealer, she leaves no beauty stone unturned.

Smart, hilarious, and absolutely brimming with ace beauty recommendations, Zoë Foster Blake is the real deal.

We caught up with the Wrong-Girl creator to chat about her easy-as beauty regimen and her top travel tips. Keep reading for five minutes with ZFB...