Pick Your Finish
Two overachieving primers. One exceptional base. Choose your side.
Options
Application Tip
"Primers are my secret weapon to sculpt and perfect the complexion. I often layer different finishes to enhance the natural structure of the face—Very Glowy Primer along the cheekbones, bridge of the nose, and brow bone brings light and dimension, while Very Mattifying Primer through the T-zone smooths texture and controls shine. It’s all about balance and tailored radiance."
– makeup artist, Peter Beard
Makeup Prep
The secret to flawless makeup isn’t actually the makeup.
Customer Testimonials
Lightweight, silky, and glossy, with no tacky residue! My foundation went on effortlessly. The texture of my skin looked smoother, and the overall makeup finish was flawless and polished.
— Shirin J.
This primer is so silky and makes makeup application super smooth. And the luminous glow, speak no more! My makeup stays on all day, doesn’t soak into my skin and disappear, ALL DAY, seriously! I love it and don’t know how I survived without it before.
— Kate E.
My foundation went on so smooth I half expected a red carpet to roll out. My pores looked more blurred than usual and the texture of my skin was so much smoother. It was like my skin had a mini-Photoshop moment! I wore my makeup for 8 hrs and it still looked like I had just applied it.
— Kiki M.
FAQ
This is the last step in your skincare routine. Use it after moisturiser and SPF.
Absolutely. Both Go-To primers have been cleverly formulated to grip makeup and make it last. (Like it should.)
Yep! Your skin: Your choice. Both primers provide a blurred, smoothed, soft-focus effect that looks magnificent with or without foundation on top. You’ll see.
Go-To primers have been formulated with all skin types in mind so you’re welcome to choose your finish of choice.
But! Oily faces will likely have the best results with the shine-reducing effects of Very Mattifying Primer; dry faces with the ultra-hydrating hyaluronic acid in Very Glowy Primer.
Apply a pump or two as the final step in your skincare routine (after SPF!). Massage into the skin with your fingers or a brush, and follow with makeup. Or nothing (totally up to you).
Our primers are a mix of both water and silicone. They’ve been formulated and tested to work with both silicone‑based and water‑based makeup.