Press

Sometimes we are lucky enough/send handsome
enough bribes to be featured in the media and we’re not afraid to show it.

Popsugar

April 2018

Zoë Foster-Blake's story isn't new, but damn, it's impressive. A beauty editor turned author she started her very own beauty brand, Go-To, in response to the need for more simplified, effective skincare.
Mamamia

March 2018

These Go-To masks are wonderful. Seriously. Bloody wonderful. Five stars. Six, if that's allowed. The mask left my skin looking radiant and dewy without ever stepping into that dreaded sweaty/oily territory.
Remix Magazine

March 2018

Pure oils aid your skin in healing and reducing inflammation, as it deposits healthy essential fatty acids into the skin and supports your skin's natural barrier, also know as the acid mantel.
The Huffington Post

February 2018

I created Go-To because I knew how baffled Aussie women were by skin care. They just wanted simple, effective stuff that gave them good skin, but found most products intimidating and confusing.
The File

February 2018

Go-To's Face Hero is such a dream when my skin is in dire need of hydration and revival. I like to use it after long shoot days, when foundation has just sapped the moisture out of my skin
Byrdie

December 2018

This unassuming cleanser is the jewel in Go-To's crown. The foam is crazy-soft and smells like expensive lollies. (Plus, it works.) Try it once and you'll be hooked.
Byrdie

January 2018

Zoe Foster-Blake is beauty royalty, in my opinion. I admit, I may have been slightly persuaded Go-To was the bomb.com when it landed on my desk accompanied by a giant Toblerone, but this face cream is actually the business.
Buro 27/4

January 2018

After growing tired of searching for products on the market she couldn't find, Zoe Foster-Blake put down the pen, picked up the test tube and launched her very own skincare brand, Go-To.
Gritty Pretty

September 2017

With access to the world's leading experts, attending new product launches every single day, there's no one that knows beauty trends, products, treatments, ingredients and what really bloody works better than a beauty editor.
Mamamia

June 2017

I'd read about the beauty benefits of swapping your standard cotton pillowcase for a fancy looking silk one and scoffed. Then I got a Go-To Skincare Face Case, $65, and I'm completely converted.
Body & Soul

June 2017

Zoe Foster Blake's CV is varied and oh-so-impressive. Beauty editor gigs at the country's top mastheads books - one of which was made into a TV series - an app and, of course, a hugely successful beauty line
Cosmopolitan

April 2017

There are many reasons why we treat Zoë Foster Blake's beauty advice as bible. She used to be the Beauty Ed here at Cosmo, which obv, is the breeding ground for much greatness.