Press

Sometimes we are lucky enough/send handsome enough bribes to be featured in the media and we’re not afraid to show it.

One of the most hyped products of 2018, Zoe Foster-Blake has launched Zincredible via her beauty brand Go-To, a daily moisturiser with SPF15.

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Was I sold before I even saw the product, yes, I'll put that down the Foster Blake effect, but was I obsessed and raving about it once I'd actually tried Zincredible? You bet.

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In Australia, Zoe Foster Blake is something of a household name. And now, the former beauty editor, author of eight books, and skincare entrepreneur is fast becoming one of the new names-to-know stateside

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Not going to lie: We were originally drawn to this Go-To lip balm for its Insta-friendly packaging alone

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We searched through the ranks to find the ones that fit the current mood: from deeply moisturizing creams and a hydrating mask to self-tanning drops and exfoliating pads

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Go-To's new Face Hero serum is a lightweight face oil that deeply hydrates, soothes, revitalizes, and completely protects the skin.

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Why it's cool: With an ultra-streamlined range of "clean," simple-to-figure-out products - Skin Care for Dummies, if you will - Go-To is another up-and-coming Aussie brand that just made its way to the U.S.

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HOLY SH*T YOU LOOK AMAZING. This is the unofficial slogan of Go-To skin care, the line of goodies for your face that recently took Sephora by storm,

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Australian indie beauty brands, specializing in all-natural, clean ingredients, are finding a new foothold in the U.S. This week, Australia's Go-To, a direct-to-consumer skin-care line, will launch on Sephora.com

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