One of the most hyped products of 2018, Zoe Foster-Blake has launched Zincredible via her beauty brand Go-To, a daily moisturiser with SPF15. It's everything she promised: Hydrating, dewy, easily absorbed, and completely transparent. I will note however, that for extremely oily skin types, it might be a bit heavy. I was initially concerned with the sun protection factor, but as Zoe explains, it's very difficult to formulate a physical sunscreen without sacrificing the consistency of the formula. Besides, for a regular day with minimal sun exposure (commuting and a few errands), it's perfect. Bravo!
Was I sold before I even saw the product, yes, I'll put that down the Foster Blake effect (and the already reliable nature of the other Go-To products I've dabbled in) but was I obsessed and raving about it once I'd actually tried Zincredible? You bet.
In Australia, Zoe Foster Blake is something of a household name. And now, the former beauty editor, author of eight books, and skincare entrepreneur is fast becoming one of the new names-to-know stateside
In Australia, Zoe Foster Blake is something of a household name. And now, the former beauty editor, author of eight books, and skincare entrepreneur is fast becoming one of the new names-to-know stateside, as she launches her beauty brand, Go-To in the U.S. for the first time. July marked a milestone for Go-To, when the all-natural, cruelty-free skincare range made its U.S. debut at Sephora, taking a prized position among some of the world's most sought-after beauty brands as a new addition to the retailer's Clean at Sephora initiative. And Go-To has certainly come a long way - as a business that started in Foster Blake's lounge room in 2014, Go-To is now available in more than 400 stores across the states. It's also the first time the brand will be available through a third-party retailer, as well as via bricks and mortar points of sale. Until now, Go-To has been sold exclusively online, direct-to-customer globally.
Not going to lie: We were originally drawn to this Go-To lip balm for its Insta-friendly packaging alone, but after slathering our lips with the stuff - made with a hydrating blend of lanolin, shea butter, and beeswax - we were sold.
We searched through the ranks to find the ones that fit the current mood: from deeply moisturizing creams and a hydrating mask to self-tanning drops and exfoliating pads, these are items that will clean your skin with ease. Whether you decide to opt for a few, or you go all in on everything, we think these items are sure to fit right in with your summertime agenda. Go-To Exfoliating Swipeys: Keep these single-use exfoliating pads at the ready to soothe acne, combat dullness, and diminish wrinkles with help from lactic acid and aloe vera. Since this pick is particularly strong, it's best to use it twice to three times per week.
Go-To's new Face Hero serum is a lightweight face oil that deeply hydrates, soothes, revitalizes, and completely protects the skin. It's formulated with 10 potent botanical oils that give your skin the essential fatty acids, vitamins, and antioxidants it needs to hydrate, revive, brighten, and protect it against dark spots and other anti-aging concerns like dryness and inflammation. Face Hero just launched and it already has a 5-star rating on Sephora.com. Here's what people are saying about it: I'd heard good things about the brand and this oil, and was so excited when it came to Sephora! I have tried so many oils, from Sunday Riley to the Ordinary to Drunk Elephant, and I think this is my new favorite! It is so moisturizing but absorbs so quickly, and it smells SOOO GOOD. Try it!
Why it's cool: With an ultra-streamlined range of "clean," simple-to-figure-out products - Skin Care for Dummies, if you will - Go-To is another up-and-coming Aussie brand that just made its way to the U.S.
Why it's cool: With an ultra-streamlined range of "clean," simple-to-figure-out products - Skin Care for Dummies, if you will - Go-To is another up-and-coming Aussie brand that just made its way to the U.S. Founded four years ago by beauty editor Zoë Foster Blake (who is basically the Emily Weiss of Down Under), the company is direct-to-consumer in its native country but when it debuted stateside this summer, it teamed up with Sephora as its sole retail partner. (Nbd.) Expect to see plenty more of the rapidly growing line, and its so-damn-cute-but-not-in-a-twee-way branding, in the near future.
HOLY SH*T YOU LOOK AMAZING. This is the unofficial slogan of Go-To skin care, the line of goodies for your face that recently took Sephora by storm, and something that, frankly, we could all do to hear and yell at one another once in a while. The creator and life force behind the cruelty-free Go-To range is Zoe Foster Blake, whose other accomplishments include years as a beauty editor at Harper's BAZAAR and Cosmopolitan, eight books, a TV show, and two babies with cheeks of marshmallow.
Australian indie beauty brands, specializing in all-natural, clean ingredients, are finding a new foothold in the U.S. This week, Australia's Go-To, a direct-to-consumer skin-care line, will launch on Sephora.com
Australian indie beauty brands, specializing in all-natural, clean ingredients, are finding a new foothold in the U.S. This week, Australia's Go-To, a direct-to-consumer skin-care line, will launch on Sephora.com and roll out in over 400 physical stores in August, as part of the the retailer's Clean at Sephora initiative. It joins fellow Aussie brands Edible Beauty and Dr Roebuck's, which have also seen success since launching at the beauty giant.