Tidbits From The Last 10 Years, That We’re Most Proud Of

10 years is a pretty long time. You could watch Gilmore Girls like 54 times over. You could bake 6,338 sponge cakes. Or you could create a bestselling formula (Face Hero) that sells 1 million bottles (999,858 to be exact). 

Go-To would not exist without the generosity and kindness and thirsty faces of others. 

And just for a second, we really wanna shout about all the Impressive Things we’ve done.

• From our Sydney warehouse to your front porch, the Go-To website alone has processed over 1.5 million orders across Australia. (An absurd amount of cookies/freckles/caramellos.)
• The most popular product in five, out of eight, Aussie states is: Face Hero. 
• We launched with a very tight edit of five skin essentials, which has since expanded into a diverse range of 24 products. Go-To now caters to more skin types, stages, and concerns.

• Our bestselling facial oil, Face Hero, sells one bottle every two minutes. That’s 1.6 million bottles sold since launch. And it’s earned over 38,000 five-star reviews.

• Since the very beginning of our partnership with Reforest Now we have been able to donate a total of $360,330. That amounts to over 70,000 trees planted: In other words, a lot of trees!

• A favourite amongst makeup prep-ers; one Transformazing sheet mask is sold every minute. That’s 3.2 million masks to date.

• In the last 10 years, together with our customers, we have donated close to $1 million dollars total (a mix of cash and retail value product donations).
• Holiday highlights from the last few years, include: Lifeline Australia, 2023 ($35,000), Foodbank, 2022 ($26,827), Smith Family, 2021 ($22,715), Children's Ground, 2020 ($14,182). 
• We've also donated to One Girl Australia, Change The Record, and Black Lives Matter, over the years. 
• The 613,117 bottles of Properly Clean sold via gotoskincare.com amounts to 919,675L of not-yet-mousse cleanser. So you could fill Icebergs Pool to about halfway. (Still swimmable.)

• Go-To staff have dedicated time annually to volunteering at several local organisations, including: Look Good Feel Better, Foodbank, and Wild Lights at Taronga Zoo.

• Since forging a very shiny, very exclusive retail partnership in 2019 with beauty industry leaders, MECCA, Go-To has consistently been crowned one of the top-selling brands in store.

• We’ve welcomed several interns for the summer of 2021-22 and 2022-23 via CareerTrackers, and are excited to continue bringing fresh minds/faces into Go-To via this Indigenous Internship Program.