Bestseller
Properly Clean GWP GWP Go-To Skincare
Properly Clean GWP GWP Go-To Skincare Default Title
Properly Clean GWP GWP Go-To Skincare
Properly Clean GWP GWP Go-To Skincare
Properly Clean GWP GWP Go-To Skincare
Properly Clean GWP GWP Go-To Skincare

Properly Clean

Facial Cleanser150ML / 5.07 FL OZ

Sale price$33

For A Thorough, Mousse-y Cleanse

A cleanser that actually, yknow, cleans.

Unlike facial cleansers that are unnecessarily harsh, foamy and scratchy, or too thick and creamy, leaving behind residue and dissatisfaction, Properly Clean is a natural face cleanser that cleans. Properly.

It doesn't take smokos and it never chucks sickies: it's on the g-damn task, day and night. Low levels of non-irritating willow bark extract (an extremely gentle version of salicylic acid), ensures your skin is thoroughly clean but never dry or unbalanced, while the all-natural silky soft mousse leaves your face smooth, hydrated and happy.

Soft enough for mature skin, gentle enough for breakout-y skin, nourishing enough if you sit more on the dry side, and balanced enough if you identify as oily.

Properly Clean’s got a pH of 5.6 - 6.0 and is a solid 10 all round. (More like a 12 now that it’s got its very own refill pouch. By reusing your bottle, pump and cap, you have reduced the amount of plastic going to landfill by 80%.)

PLAYS NICE WITH

Acne Prone

Acne Prone

Oily Skin

Oily Skin

Sensitive Skin

Sensitive Skin

Teen Skin

Teen Skin

GOOD TO KNOW

Pregnancy

Pregnancy Safe

Sulfate & Paraben Free

Sulfate & Paraben Free

Vegan

Vegan

Hero Ingredients

Hero Ingredients

Glycerin

A 100% plant-derived ingredient that is an excellent humectant, reducing moisture loss by holding water within the surface layers of the skin to prevent skin from drying out.

Willow Bark Extract

Derived from the willow tree. A natural exfoliant that contains salicylic acid and helps the skin shed dead skin cells and clear pores.

Glycerin

A 100% plant-derived ingredient that is an excellent humectant, reducing moisture loss by holding water within the surface layers of the skin to prevent skin from drying out.

Willow Bark Extract

Derived from the willow tree. A natural exfoliant that contains salicylic acid and helps the skin shed dead skin cells and clear pores.

Ingredients For Properly Clean

Benzyl Alcohol

A preservative which protects Go-To products from spoiling by inhibiting microbial growth.

Citric Acid

Used to adjust the pH of Go-To products.

Dehydroacetic Acid

A preservative which protects Go-To products from spoiling by inhibiting microbial growth.

Glycerin

A 100% plant-derived ingredient that is an excellent humectant, reducing moisture loss by holding water within the surface layers of the skin to prevent skin from drying out.

Lauryl Glucoside

A mild surfactant which helps to produce foam and clean the surface of the skin.

Sodium Chloride

Occurs naturally in seawater and is commonly referred to as salt. Helps to keep the product stable.

Sodium Cocoamphoacetate

A mild surfactant which helps to produce foam and clean the surface of the skin.

Sodium Cocoyl Glutamate

A mild surfactant with good skin conditioning properties.

Sodium Lauryl Glucose Carboxylate

A mild surfactant which helps to produce foam and clean the surface of the skin.

Water

Used as a solvent to dissolve and carry ingredients, while also texturising the product.

Willow Bark Extract

Derived from the willow tree. A natural exfoliant that contains salicylic acid and helps the skin shed dead skin cells and clear pores.

Ingredients For Properly Clean

Benzyl Alcohol

A preservative which protects Go-To products from spoiling by inhibiting microbial growth.

Citric Acid

Used to adjust the pH of Go-To products.

Dehydroacetic Acid

A preservative which protects Go-To products from spoiling by inhibiting microbial growth.

Glycerin

A 100% plant-derived ingredient that is an excellent humectant, reducing moisture loss by holding water within the surface layers of the skin to prevent skin from drying out.

Lauryl Glucoside

A mild surfactant which helps to produce foam and clean the surface of the skin.

Sodium Chloride

Occurs naturally in seawater and is commonly referred to as salt. Helps to keep the product stable.

Sodium Cocoamphoacetate

A mild surfactant which helps to produce foam and clean the surface of the skin.

Sodium Cocoyl Glutamate

A mild surfactant with good skin conditioning properties.

Sodium Lauryl Glucose Carboxylate

A mild surfactant which helps to produce foam and clean the surface of the skin.

Water

Used as a solvent to dissolve and carry ingredients, while also texturising the product.

Willow Bark Extract

Derived from the willow tree. A natural exfoliant that contains salicylic acid and helps the skin shed dead skin cells and clear pores.

Swipe Me

Your AM Routine!

Use Properly Clean as the first step in your morning skincare routine to remove sweat, grime, and last night's skincare. 

Follow with any treatment products, serums and face oils, then moisturiser and SPF.

Your PM Routine!

Use Properly Clean as the first step in your night-time routine (unless double cleansing, then Fancy Face wins) to remove makeup, grime, pollution.

Follow with exfoliants, serums and face oils, then a hydrating face cream. Note how lovely your skin looks/feels/is.

The Difference Between A Mousse And A Foam Cleanser

Mousse and foam cleansers have long been confused, compared and caught up in a case of mistaken identity. And, our mousse cleanser, Properly Clean has been in the crossfire. Read More

Reduce Reuse Recycle

100% post-consumer recycled plastic bottle

Pump made from PP, PE, LDPE, HDPE, glass & metal spring

100% virgin high-density polyethylene plastic lid

We are eliminating outer cartons on all products that can safely ship without, and Properly Clean is one of them! The discontinued use of stickers, tissue paper and unnecessary packaging is all part of Go-To’s ongoing efforts to reduce waste. 

4.8
Rated 4.8 out of 5 stars
Based on 4,189 reviews
Total 5 star reviews: 3.8k Total 4 star reviews: 274 Total 3 star reviews: 87 Total 2 star reviews: 38 Total 1 star reviews: 28
96%would recommend this product
Slide 1 selected
4,189 reviews
  • J
    Jodie
    I do not recommend this product
    Rated 2 out of 5 stars
    4 minutes ago
    2 Stars

    Find it drys my skin out.

  • BC
    Bernie C.
    Verified Buyer
    I recommend this product
    How old are you? 25-34 years old
    What is your skin type? Oily
    What are your skin concerns? Sensitivity, Redness, Fine Lines & Ageing, Blackheads & Enlarged Pores, Pigmentation
    What did you like about this product? Hydrating, Gentle, Lightweight, Nourishing, Noticeable results
    Rated 5 out of 5 stars
    2 days ago
    Works amazingly!

    I use this product twice daily, it is amazing! It’s so light and fluffy and works like a charm. It has now been added to the daily roster!!

  • AH
    Amy H.
    Verified Buyer
    I recommend this product
    How old are you? 45-54 years old
    What is your skin type? Just Skin
    What are your skin concerns? Pigmentation, Redness, Fine Lines & Ageing
    What did you like about this product? Gentle
    Rated 5 out of 5 stars
    4 days ago
    Great Cleanser

    This is exactly what I was after - a thorough gentle cleanser to use before "very amazing retinal".

  • AT
    Anna T.
    Verified Buyer
    I recommend this product
    How old are you? 35-44 years old
    What is your skin type? Combination
    What are your skin concerns? Acne & Congestion, Redness, Sensitivity, Blackheads & Enlarged Pores
    What did you like about this product? Gentle, Noticeable results, Non-sticky, Lightweight, Works under makeup
    Rated 5 out of 5 stars
    4 days ago
    Help manage my adult breakouts!

    I have always had hormonal breakouts and breakout due to endometriosis. This helps keep my skin less oily and pores therefore are less clogged and less likely to progress to a pimple. LOVE this and annoyed i didn't get find it earlier. I am also very conscious about what ingredients go on my face and go-to products generally score well on ewg.org. Still room for improvement for some products so I look forward to more products scoring 2 or less.

  • ND
    Natalie D.
    Verified Buyer
    I recommend this product
    How old are you? 55-64 years old
    What is your skin type? Combination
    What are your skin concerns? Sensitivity, Fine Lines & Ageing, Redness
    What did you like about this product? Gentle, Nourishing, Noticeable results
    Rated 5 out of 5 stars
    2 weeks ago
    Properly perfect

    I find it hard to express just how much I love this cleanser. I am in my 50s now and I’ve been using it for years, and even with my post-menopausal skin increasing in dryness and fine lines, this cleanser is still perfect. I love how it makes my skin feel; I love the smell; and I love that it leaves my skin feeling clean without dryness. Properly clean is properly perfect and remains my go-to cleanser for all situations. Love it.

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