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Properly Clean, Facial Cleanser, Go-To Skin Care
Properly Clean, Facial Cleanser, Go-To Skin Care
Properly Clean
Properly Clean, Facial Cleanser, Go-To Skin Care
Properly Clean, Facial Cleanser, Go-To Skin Care
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Properly Clean

Facial Cleanser
150ml/5.07fl.oz

OR! 4 equal payments of $7.75 Huh?

What is it?

A cleanser that actually, yknow, cleans.

Unlike facial cleansers that are unnecessarily harsh, foamy or scratchy, or too thick and creamy, leaving behind residue and dissatisfaction, Properly Clean is a natural face cleanser that cleans. Properly.

It doesn't take smokos and it never chucks sickies: it's on the g-damn task, day and night. Low levels of non-irritating willow bark extract (an extremely gentle version of salicylic acid), ensures your skin is thoroughly clean but never dry or unbalanced, while the all-natural silky soft mousse leaves your face smooth, hydrated and happy.

Soft enough for mature skin. Gentle enough for sensitive skin or breakout-y skin. Nourishing enough for dry skin. Balanced enough for oily skin. Properly Clean’s got a pH of 4.5 and is a solid 10 all round.

What's in it?

Water, sodium cocoamphoacetate, glycerin, lauryl glucoside, sodium cocoyl glutamate, sodium lauryl glucose carboxylate, sodium chloride, dehydroacetic acid, benzyl alcohol, citric acid, willow bark extract, natural fragrance (ginger, mandarin and lime).

Cute, clean, and worry free!

No silicones, parabens, PEGs, sulfates (SLS/SLES), GMOs, mineral oils, petrolatum, synthetic colours, or animal testing. For a full/dull explanation of each ingredient, visit gotoskincare.com/worryfree

 

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How-To:
Properly Clean

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Thoroughly massage one to two pumps all over your (wet) face, and rinse. Use daily, especially at the end of said day when your cute face needs a proper clean. Feel soft, smooth, and smug.

For soft, smug, properly clean skin.

Where does it fit in my routine?

In the AM Icon sun

Use Properly Clean as the first step in your morning skin care routine to remove sweat, grime, and last night’s skin care. Follow with any treatment products, serum/face oil, and moisturiser with SPF.

In the PM Icon moon

Use Properly Clean as the first step in your night-time routine to remove makeup, grime, pollution. Follow with exfoliants, face oil, and hydrating face cream. Note how fresh and lovely your skin feels/looks/is.

Non-harsh! Non-heavy! Non-useless!

Hero Ingredients

Willow Bark Extract

Derived from the willow tree. A natural exfoliant that contains salicylic acid and helps the skin shed dead skin cells and clear pores.

Glycerin

An excellent humectant (re: important skin care ingredient) which reduces moisture loss by holding water within the surface layers of the skin. It prevents the skin from drying out.

Unicorn Sweat

A total lie. Sorry.

View Full Ingredient GLOSSARY arrow link
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Full Ingredient Glossary

 

Water
New Zealand rainwater. Mostly used as a solvent to dissolve many of the ingredients used for their skin benefits.

Sodium cocoamphoacetate
A mild surfactant which helps to produce foam and clean the surface of the skin.

Glycerin
An excellent humectant (re: important skin care ingredient) which reduces moisture loss by holding water within the surface layers of the skin. It prevents the skin from drying out.

Lauryl glucoside
A mild surfactant which helps to produce foam and clean the surface of the skin.

Sodium cocoyl glutamate
A mild surfactant with good skin conditioning properties.

Sodium lauryl glucose carboxylate
A mild surfactant which helps to produce foam and clean the surface of the skin.

Sodium chloride
Occurs naturally in seawater and is commonly referred to as salt (also popular with pepper, vinegar, and caramel). Acts as a thickener in Go-To products and as an accompaniment to nuts in the Go-To office.

Dehydroacetic acid
A preservative which protects Go-To products from spoiling by destroying microorganisms and their growth (gross).

Benzyl alcohol
A preservative which protects Go-To products from spoiling by destroying microorganisms and their growth (ewwwww).

Citric acid
Used as a pH buffer (to adjust the pH so it isn’t too alkaline-y) in Go-To products.

Willow bark extract
Derived from the Willow Tree. A natural exfoliant that contains salicylic acid and helps the skin shed dead skin cells and clear pores.

Natural fragrance
Derived from natural plant extracts. Smells good.

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