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Properly Clean GWP GWP Go-To Skincare
Properly Clean GWP GWP Go-To Skincare Default Title
Properly Clean GWP GWP Go-To Skincare
Properly Clean GWP GWP Go-To Skincare
Properly Clean GWP GWP Go-To Skincare
Properly Clean GWP GWP Go-To Skincare

Properly Clean

Facial Cleanser • 150ML / 5.07 FL OZ

4243 reviews
4243 reviews
$33

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Properly Clean
Refill

For A Thorough, Mousse-y Cleanse


Psst. Your skincare might look a little different when it arrives—we’re updating our packaging! It’s still the same formulas, just in a snazzy new outfit.

A cleanser that actually, yknow, cleans.

Unlike facial cleansers that are unnecessarily harsh, foamy and scratchy, or too thick and creamy, leaving behind residue and dissatisfaction, Properly Clean is a natural face cleanser that cleans. Properly.

It doesn't take smokos and it never chucks sickies: it's on the g-damn task, day and night. Low levels of non-irritating willow bark extract (an extremely gentle version of salicylic acid), ensures your skin is thoroughly clean but never dry or unbalanced, while the all-natural silky soft mousse leaves your face smooth, hydrated and happy.

Soft enough for mature skin, gentle enough for breakout-y skin, nourishing enough if you sit more on the dry side, and balanced enough if you identify as oily.

Properly Clean’s got a pH of 5.6 - 6.0 and is a solid 10 all round. (More like a 12 now that it’s got its very own refill pouch. By reusing your bottle, pump and cap, you have reduced the amount of plastic going to landfill by 80%.)

PLAYS NICE WITH

Acne Prone

Acne Prone

Combination Skin

Combination Skin

Oily Skin

Oily Skin

Teen Skin

Teen Skin

GOOD TO KNOW

Made In Australia

Made In Australia

Pregnancy

Pregnancy Safe

Sulfate & Paraben Free

Sulfate & Paraben Free

Vegan

Vegan

Hero Ingredients

Hero Ingredients

Glycerin

A 100% plant-derived ingredient that is an excellent humectant, reducing moisture loss by holding water within the surface layers of the skin to prevent skin from drying out.

Willow Bark Extract

Derived from the willow tree. A natural exfoliant that contains salicylic acid and helps the skin shed dead skin cells and clear pores.

Glycerin

A 100% plant-derived ingredient that is an excellent humectant, reducing moisture loss by holding water within the surface layers of the skin to prevent skin from drying out.

Willow Bark Extract

Derived from the willow tree. A natural exfoliant that contains salicylic acid and helps the skin shed dead skin cells and clear pores.

Ingredients For Properly Clean

Benzyl Alcohol

A preservative which protects Go-To products from spoiling by inhibiting microbial growth.

Citric Acid

Used to adjust the pH of Go-To products.

Dehydroacetic Acid

A preservative which protects Go-To products from spoiling by inhibiting microbial growth.

Glycerin

A 100% plant-derived ingredient that is an excellent humectant, reducing moisture loss by holding water within the surface layers of the skin to prevent skin from drying out.

Lauryl Glucoside

A mild surfactant which helps to produce foam and clean the surface of the skin.

Sodium Chloride

Occurs naturally in seawater and is commonly referred to as salt. Helps to keep the product stable.

Sodium Cocoamphoacetate

A mild surfactant which helps to produce foam and clean the surface of the skin.

Sodium Cocoyl Glutamate

A mild surfactant with good skin conditioning properties.

Sodium Lauryl Glucose Carboxylate

A mild surfactant which helps to produce foam and clean the surface of the skin.

Water

Used as a solvent to dissolve and carry ingredients, while also texturising the product.

Willow Bark Extract

Derived from the willow tree. A natural exfoliant that contains salicylic acid and helps the skin shed dead skin cells and clear pores.

Ingredients For Properly Clean

Benzyl Alcohol

A preservative which protects Go-To products from spoiling by inhibiting microbial growth.

Citric Acid

Used to adjust the pH of Go-To products.

Dehydroacetic Acid

A preservative which protects Go-To products from spoiling by inhibiting microbial growth.

Glycerin

A 100% plant-derived ingredient that is an excellent humectant, reducing moisture loss by holding water within the surface layers of the skin to prevent skin from drying out.

Lauryl Glucoside

A mild surfactant which helps to produce foam and clean the surface of the skin.

Sodium Chloride

Occurs naturally in seawater and is commonly referred to as salt. Helps to keep the product stable.

Sodium Cocoamphoacetate

A mild surfactant which helps to produce foam and clean the surface of the skin.

Sodium Cocoyl Glutamate

A mild surfactant with good skin conditioning properties.

Sodium Lauryl Glucose Carboxylate

A mild surfactant which helps to produce foam and clean the surface of the skin.

Water

Used as a solvent to dissolve and carry ingredients, while also texturising the product.

Willow Bark Extract

Derived from the willow tree. A natural exfoliant that contains salicylic acid and helps the skin shed dead skin cells and clear pores.

The Difference Between A Mousse And A Foam Cleanser

Mousse and foam cleansers have long been confused, compared and caught up in a case of mistaken identity. And, our mousse cleanser, Properly Clean has been in the crossfire. Read More

Reduce Reuse Recycle

100% post-consumer recycled plastic bottle

Pump made from PP, PE, LDPE, HDPE, glass & metal spring

100% virgin high-density polyethylene plastic lid

We are eliminating outer cartons on all products that can safely ship without, and Properly Clean is one of them! The discontinued use of stickers, tissue paper and unnecessary packaging is all part of Go-To’s ongoing efforts to reduce waste. 

Customer Reviews

4.8
Rated 4.8 out of 5 stars
Based on 4,243 reviews
Total 5 star reviews: 3.8k Total 4 star reviews: 278 Total 3 star reviews: 87 Total 2 star reviews: 39 Total 1 star reviews: 29
96%would recommend this product
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4,243 reviews
  • JL
    Jemma L.
    Verified Buyer
    I recommend this product
    What did you like about this product? Gentle, Noticeable results
    Rated 5 out of 5 stars
    26 seconds ago
    Easy and effective

    Love this product! I’m terrible with my skin care, but since I’ve been using this, my skin has been so much better. Love the ease of using it, and how gentle yet effective it is on my skin.

    Was this helpful?
  • NM
    Nellie M.
    Verified Buyer
    I recommend this product
    How old are you? 55-64 years old
    What is your skin type? Combination
    What are your skin concerns? Sensitivity, Dehydration, Dullness, Redness, Fine Lines & Ageing
    Rated 5 out of 5 stars
    1 hour ago
    Clean & Soft

    Love this product, cleans my skin without making it feel dry.

    Was this helpful?
  • MC
    Melanie C.
    Verified Buyer
    I recommend this product
    How old are you? 45-54 years old
    What is your skin type? Just Skin
    What are your skin concerns? Fine Lines & Ageing, Sensitivity, Pigmentation
    What did you like about this product? Gentle, Lightweight
    Rated 5 out of 5 stars
    22 hours ago
    Clean and fresh

    I use this as my second wash after removing my makeup. LOVE how fresh and clean my skin fells without stripppng the moisture. It’s a yes from me.

    Was this helpful?
  • GP
    Grace P.
    Verified Buyer
    I recommend this product
    How old are you? 25-34 years old
    What is your skin type? Just Skin
    What are your skin concerns? Sensitivity
    What did you like about this product? Gentle, Noticeable results
    Rated 5 out of 5 stars
    Yesterday
    Since 2018 ✨

    I first ordered this cleanser in March 2018 and I have not used anything else since 🩷 the perfect product. Thank you Go-To!

    Was this helpful?
  • JL
    Jacquie L.
    Verified Buyer
    I recommend this product
    How old are you? 45-54 years old
    What is your skin type? Just Skin
    What are your skin concerns? Fine Lines & Ageing
    What did you like about this product? Lightweight, Gentle
    Rated 5 out of 5 stars
    2 days ago
    Love the freshness of my skin afterwards

    This works so well (I use 2 pumps) to remove all my makeup, grime, sunscreen, even my mascara. I find it works best when you work it in until it’s like there’s nothing left. Leaves my skin feeling really clean but not tight. I’ll alternate this with the cleansing oil if I want a richer cleanse. But otherwise this is literally my go-to cleanser.

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