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Properly Clean GWP GWP Go-To Skincare
Properly Clean GWP GWP Go-To Skincare Default Title
Properly Clean GWP GWP Go-To Skincare
Properly Clean GWP GWP Go-To Skincare
Properly Clean GWP GWP Go-To Skincare
Properly Clean GWP GWP Go-To Skincare

Properly Clean

Facial Cleanser • 150ML / 5.07 FL OZ

4197 reviews
4197 reviews
$33

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Properly Clean
Refill

For A Thorough, Mousse-y Cleanse

A cleanser that actually, yknow, cleans.

Unlike facial cleansers that are unnecessarily harsh, foamy and scratchy, or too thick and creamy, leaving behind residue and dissatisfaction, Properly Clean is a natural face cleanser that cleans. Properly.

It doesn't take smokos and it never chucks sickies: it's on the g-damn task, day and night. Low levels of non-irritating willow bark extract (an extremely gentle version of salicylic acid), ensures your skin is thoroughly clean but never dry or unbalanced, while the all-natural silky soft mousse leaves your face smooth, hydrated and happy.

Soft enough for mature skin, gentle enough for breakout-y skin, nourishing enough if you sit more on the dry side, and balanced enough if you identify as oily.

Properly Clean’s got a pH of 5.6 - 6.0 and is a solid 10 all round. (More like a 12 now that it’s got its very own refill pouch. By reusing your bottle, pump and cap, you have reduced the amount of plastic going to landfill by 80%.)

PLAYS NICE WITH

Acne Prone

Acne Prone

Oily Skin

Oily Skin

Sensitive Skin

Sensitive Skin

Teen Skin

Teen Skin

GOOD TO KNOW

Pregnancy

Pregnancy Safe

Sulfate & Paraben Free

Sulfate & Paraben Free

Vegan

Vegan

Hero Ingredients

Hero Ingredients

Glycerin

A 100% plant-derived ingredient that is an excellent humectant, reducing moisture loss by holding water within the surface layers of the skin to prevent skin from drying out.

Willow Bark Extract

Derived from the willow tree. A natural exfoliant that contains salicylic acid and helps the skin shed dead skin cells and clear pores.

Glycerin

A 100% plant-derived ingredient that is an excellent humectant, reducing moisture loss by holding water within the surface layers of the skin to prevent skin from drying out.

Willow Bark Extract

Derived from the willow tree. A natural exfoliant that contains salicylic acid and helps the skin shed dead skin cells and clear pores.

Ingredients For Properly Clean

Benzyl Alcohol

A preservative which protects Go-To products from spoiling by inhibiting microbial growth.

Citric Acid

Used to adjust the pH of Go-To products.

Dehydroacetic Acid

A preservative which protects Go-To products from spoiling by inhibiting microbial growth.

Glycerin

A 100% plant-derived ingredient that is an excellent humectant, reducing moisture loss by holding water within the surface layers of the skin to prevent skin from drying out.

Lauryl Glucoside

A mild surfactant which helps to produce foam and clean the surface of the skin.

Sodium Chloride

Occurs naturally in seawater and is commonly referred to as salt. Helps to keep the product stable.

Sodium Cocoamphoacetate

A mild surfactant which helps to produce foam and clean the surface of the skin.

Sodium Cocoyl Glutamate

A mild surfactant with good skin conditioning properties.

Sodium Lauryl Glucose Carboxylate

A mild surfactant which helps to produce foam and clean the surface of the skin.

Water

Used as a solvent to dissolve and carry ingredients, while also texturising the product.

Willow Bark Extract

Derived from the willow tree. A natural exfoliant that contains salicylic acid and helps the skin shed dead skin cells and clear pores.

Ingredients For Properly Clean

Benzyl Alcohol

A preservative which protects Go-To products from spoiling by inhibiting microbial growth.

Citric Acid

Used to adjust the pH of Go-To products.

Dehydroacetic Acid

A preservative which protects Go-To products from spoiling by inhibiting microbial growth.

Glycerin

A 100% plant-derived ingredient that is an excellent humectant, reducing moisture loss by holding water within the surface layers of the skin to prevent skin from drying out.

Lauryl Glucoside

A mild surfactant which helps to produce foam and clean the surface of the skin.

Sodium Chloride

Occurs naturally in seawater and is commonly referred to as salt. Helps to keep the product stable.

Sodium Cocoamphoacetate

A mild surfactant which helps to produce foam and clean the surface of the skin.

Sodium Cocoyl Glutamate

A mild surfactant with good skin conditioning properties.

Sodium Lauryl Glucose Carboxylate

A mild surfactant which helps to produce foam and clean the surface of the skin.

Water

Used as a solvent to dissolve and carry ingredients, while also texturising the product.

Willow Bark Extract

Derived from the willow tree. A natural exfoliant that contains salicylic acid and helps the skin shed dead skin cells and clear pores.

Swipe Me

Your AM Routine!

Use Properly Clean as the first step in your morning skincare routine to remove sweat, grime, and last night's skincare. 

Follow with any treatment products, serums and face oils, then moisturiser and SPF.

Your PM Routine!

Use Properly Clean as the first step in your night-time routine (unless double cleansing, then Fancy Face wins) to remove makeup, grime, pollution.

Follow with exfoliants, serums and face oils, then a hydrating face cream. Note how lovely your skin looks/feels/is.

The Difference Between A Mousse And A Foam Cleanser

Mousse and foam cleansers have long been confused, compared and caught up in a case of mistaken identity. And, our mousse cleanser, Properly Clean has been in the crossfire. Read More

Reduce Reuse Recycle

100% post-consumer recycled plastic bottle

Pump made from PP, PE, LDPE, HDPE, glass & metal spring

100% virgin high-density polyethylene plastic lid

We are eliminating outer cartons on all products that can safely ship without, and Properly Clean is one of them! The discontinued use of stickers, tissue paper and unnecessary packaging is all part of Go-To’s ongoing efforts to reduce waste. 

Customer Reviews

4.8
Rated 4.8 out of 5 stars
Based on 4,197 reviews
Total 5 star reviews: 3.8k Total 4 star reviews: 276 Total 3 star reviews: 87 Total 2 star reviews: 38 Total 1 star reviews: 28
96%would recommend this product
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4,197 reviews
  • AH
    Anni H.
    Verified Buyer
    I recommend this product
    How old are you? 25-34 years old
    What is your skin type? Combination
    What are your skin concerns? Loss of Elasticity, Acne & Congestion, Redness
    What did you like about this product? Gentle, Hydrating, Nourishing
    Rated 5 out of 5 stars
    2 days ago
    Cleanser

    Love this product. Very gentle and soft for the skin whilst removing all makeup from the day. I have loved this for year. Great for removing mascara without having to scrub your eyes

    Was this helpful?
  • CT
    Corina T.
    Verified Buyer
    I recommend this product
    How old are you? 35-44 years old
    What is your skin type? Combination
    What are your skin concerns? Sensitivity, Dehydration, Dullness, Redness, Fine Lines & Ageing
    What did you like about this product? Gentle, Noticeable results
    Rated 5 out of 5 stars
    1 week ago
    The name doesn't lie!

    "Properly" clean is no understatement!

    This stuff cleans my face so well, but doesn't leave the skin dry or tight.

    The pump bottle is easy to use, no mess, and the foam doesn't sting (I use it in the shower and cover my entire face)

    Was this helpful?
  • S
    Simone
    Verified Buyer
    I recommend this product
    How old are you? 45-54 years old
    What is your skin type? Combination
    What are your skin concerns? Sensitivity, Dehydration, Fine Lines & Ageing, Loss of Elasticity
    What did you like about this product? Hydrating, Gentle, Lightweight
    Rated 5 out of 5 stars
    1 week ago
    Refreshing!

    This is my go to product to wash my face, morning and night. Always makes me feel refreshed.

    Was this helpful?
  • MR
    Melody R.
    Verified Buyer
    I recommend this product
    How old are you? 25-34 years old
    What is your skin type? Combination
    What are your skin concerns? Acne & Congestion
    What did you like about this product? Gentle, Noticeable results
    Rated 5 out of 5 stars
    2 weeks ago
    Loving this cleanser

    Properly clean cleanser has been great for my skin, it doesn't dry it out or make my skin feel tight, itchy or sore how some others can. I feel like my skin is actually clean afterwards and im seeing great results so far!

    Was this helpful?
  • AT
    Amanda T.
    Verified Buyer
    I recommend this product
    How old are you? 45-54 years old
    What is your skin type? Just Skin
    What are your skin concerns? Redness, Fine Lines & Ageing, Pigmentation, Dehydration, Blackheads & Enlarged Pores
    What did you like about this product? Lightweight, Gentle
    Rated 4 out of 5 stars
    2 weeks ago
    Feels good

    Feels and smells good, but having just returned to a cold winter following a hot Asian holiday, I have weird skin right now. Cannot confirm if I love yet or not.

    Was this helpful?
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