Gro-To Sud Bud is a gentle plant-based body wash and bubble bath suitable for very new, very filthy, very cute and very dry skin. This nourishing body wash moisturises, softens and soothes, and will become a bathtime favourite.
Behold, Zoe Foster Blake has created a new baby, for babies. The author and founder of Go-To has unveiled a new arm of the cute, quirky and efficacious skin care brand that has, until now, catered exclusively for big people.
The bold, primary-coloured pump bottles and tubes with cute faces give you an indication of the fun and delight Aussie beauty entrepreneur and author Zoë Foster Blake wants to bring to the little people she’s making her new skincare range for.
She’s the undisputed queen of cool and now Melbourne mum of two Zoë Foster Blake is turning her hand to kids’ skincare. With successful skincare brand Go-To already under her belt, it was only a matter of time before skincare for kidswas on the cards.
At the risk of instigating a Zoë Foster Blake fangirl club, our favourite beauty guru, mum-of-two and author has only gone and done it again. 'It' being the announcement that she's launching a second beauty brand to follow her on from her first peachy-coloured business baby, Go-To. Only this time, she's doing it for the kids (or rather, for the parents).
Hot off the heels from her wildly successful Go-To skincare launch comes Gro-To, a baby and children’s line of bath and body care products that pack a primary-coloured punch when it comes to both function and form.
Explaining the inspiration behind the launch, Zoë credits her own family’s skincare needs and issues with sparking the idea to make children’s bath products fun, safe and useful. “It occurred to me that whenever my son’s (sensitive) skin would flare-up, or was rashy, itchy or red, I’d turn to my own Go-To products. I knew what was in them, I knew they wouldn’t irritate him, and I knew they would calm and soothe his skin. I trusted them, in short. So if I was resorting to grown-up skin care for my kids, and I was pretty across the skin care market, what were other parents doing? What did they use? The offering felt so small. I saw a gap for a clean, uncomplicated range of essentials for babies and kids. Something that mirrored what we offer at Go-To: confidence, fun, and simplicity. We had a proven track record with the sensitive demographic, and we had the chops to make it really fresh and cheeky. (We also had a mum founder with two rashy kids who selfishly wanted it for her own family.) I think we are in a terrific spot to branch into children’s skin care.”
Zoe Foster Blake has already nailed a successful skincare line for adults and now she's targeting the skin issues of our dirty and itchy children. The creator of Go-To skincare, author and mum-of-two shared a teaser of her new kids' “bath and body range” to her Instagram page on Tuesday night.
“Back in 2016, as I doused my two-year old son’s dry, itchy, pissed-offy skin in Go-To Face Hero, I questioned why I was again using face oil on my toddler,” she wrote. “The answer was that I knew it would calm and soothe and replenish his irritated skin. I trusted it, and it really helped. Why would I use anything else?”