Press

Sometimes we are lucky enough/send handsome enough bribes to be featured in the media and we’re not afraid to show it.

Minimal packaging, no-fuss ingredients, vegan and cruelty-free practices, and a crazy cool founder.

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Zoe Foster Blake is a veritable gold mine of beauty advice. From sharing the controversial skin treatment she swears by to her Holy Grail concealer, she leaves no beauty stone unturned.

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Smart, hilarious, and absolutely brimming with ace beauty recommendations, Zoë Foster Blake is the real deal.

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We caught up with the Wrong-Girl creator to chat about her easy-as beauty regimen and her top travel tips. Keep reading for five minutes with ZFB...

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Zoë Foster Blake is a woman who wears many hats. We were first introduced to Zoë as a fresh-faced beauty editor at Cosmopolitan (hat #1) and later, beauty director of Harper's BAZAAR (hat #2)

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Beauty editor Zoë Foster Blake set out to make the most fool-proof skincare line she could, and the result is Go-To, a simple, easy-to-use line of six peach-packaged products that dropped on Sephora this month.

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An instant hit in Foster Blake's native Australia, Go-To just hit Sephora this month, and its straightforward multitasking formulas are racking up rave reviews stateside, too.

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Zoë Foster Blake, is our dream girl. She's funny, smart, can wear a curly fringe like it's nobody's business and she's taking her unique brand of awesome and her brand of skincare, Go-To, global . . . where it belongs.

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Zoë Foster Blake is bringing her Australian beauty brand Stateside. The former beauty director of Cosmopolitan Australia and Harper's Bazaar Australia launched Go-To Skin Care in 2014. Today, the brand makes its official U.S. debut via Sephora's clean beauty initiative.

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