When Zoë Foster Blake, founder of Go-To, launched Zincredible, a lightweight physical SPF 15 sunscreen, the internet had a meltdown. In the time it took her to formulate Zincredible, four years and 130 versions, she learnt a lot about the white stuff. Here, the hot takeaways.
Cosmopolitan
November 2018
The former Cosmo beauty editor, author, app creator, Go-To skincare founder and all-round #BOSS shares her secrets.
The former Cosmo beauty editor, author, app creator, Go-To skincare founder and all-round #BOSS shares her secrets.
Stellar
July 2018
Hundreds of thousands of Australian women hang on writer, beauty even and social media star Zoe Foster Blake's every zippy, self-deprecating word. Now she's ready to find more fans in another corner of the globe.
Hundreds of thousands of Australian women hang on writer, beauty even and social media star Zoe Foster Blake's every zippy, self-deprecating word. Now she's ready to find more fans in another corner of the globe.
Vogue
May 2018
Like many budding beauty businesses, Foster Blake kicked off Go-To after creating one smart product: a multi-purpose oil she concocted after being approached by a brand to collaborate on a make-up collection.
Like many budding beauty businesses, Foster Blake kicked off Go-To after creating one smart product: a multi-purpose oil she concocted after being approached by a brand to collaborate on a make-up collection. "I realised that I would have no control over the products, the quality, the ingredients and I was going to put my name on it" - she says. Exception-oil â- a multi-purpose balm/oil for skin, nails, heels, cuticles and hair. now sits among a select edit of 13 peach-packaged products that not only aim to demystify the often over-complicated world of skincare, but deliver it with a sense of humour.
Cosmopolitan
January 2018
A one-size-fits-all option: wipes, which pull triple duty to whisk away leftover impurities, gently exfoliate (so your subsequent skin care products can penetrate the skin more easily), and hydrate.
A one-size-fits-all option: wipes, which pull triple duty to whisk away leftover impurities, gently exfoliate (so your subsequent skin care products can penetrate the skin more easily), and hydrate.