Meet Zoe Foster Blake, author, beauty editor, and founder of Go-To Skincare, an cruelty free Australian-based skincare brand best known for its no-nonsense marketing and effective products. The brand speaks to its millennial consumer base from a place of honesty and transparency, with straightforward copy and a refreshing candour. I spoke with Zoe to get to the root of the brand and discover what lead her to start her own brand, and how she grew that brand from Australian novelty to a recent launch in Sephora.