I didn't love this cleanser right away but it's fast becoming my favourite. Initially I thought it was just a standard gel cleanser that was decent but without a wow factor and I couldn't justify the price. Now that I've had a chance to use it over a number of months, I find myself preferring it over my other well loved cleansers for the following reasons: it really is gentle and doesn't irritate or overly dry my skin (skin type: dehydrated, sometimes dry), it doesn't burn/irritate my eyes at all which feels like a miracle because I've never had a cleanser that doesn't do that, it's great at removing makeup when I use it with a muslin cloth and finally a little goes a long way so although this is very expensive for a cleanser, it will last a long time. I think that it does leave the skin slightly more tight than something like a Cetaphil gentle cleanser, which I would consider the top end of the gentle scale, but I personally don't feel that those super gentle cleansers actually work to clean your face so I think Juicy Gel is the perfect balance. I would highly recommend trying this cleanser if you're after a great all-rounder that is gentle but actually works in cleaning the skin.