Pregnancy And Go-To

Pregnancy And Go-To

Congratulations! You’re pregnant!

The good news: it’s definitely a boy or girl. We can tell.

The great news: you can still use Go-To while pregnant or breastfeeding.

In fact, Go-To founder, Zoë Foster Blake, was pregnant when she devised and tested (read: flogged) both the existing and soon-to-launch products, everyday. Just as you would in Real (Non-Gestational) Life. But since then, there’s been a HUGE amount of newness, so we thought you deserved an update on exactly which peach products are safe to use during pregnancy and whilst breastfeeding. 


Will Go-To help with stretch marks?

No topical skincare product can repair snapped elastin fibres or raise indentations back to where the skin level used to be. Plus, stretch marks are largely genetic. But! Anything used on stretchy-susceptible-areas (the bum, tum and thighs) can help prevent them.

We recommend using Skin Party or Oil Over - depending on your personal preference for lotion or oil - at night after showering to keep the skin supple from as early as 10 weeks, right through until your baby is 6 months old. (The skin needs extra nourishment when it’s stretching AND when it’s shrinking.)

What if my skin is all spotty and bitchy?

Unfortunately when pregnancy hormones take over, your skin might wig – and break – out. Hormones are all-powerful, and work from the inside. But, cleansing and exfoliating with the right stuff and making sure the skin is balanced and hydrated (as opposed to stripped bone dry as a form of punishment for being congested) will certainly help.

Pregnancy is a great time to simplify your skincare routine, get back to basics, and put more trust in natural products. Hey! Here’s one we prepared earlier: 


  1. Apply Properly Clean for a very gentle cleanse.
  2. Pat one pump of Much Brighter Skin onto your face for antioxidant protection (and to help keep pesky preggo pigmentation at bay). 
  3. For serious nourishment and brightness go in next with 3-5 drops of Face Hero facial oil. 
  4. Liberally apply sunscreen to all exposed areas (your skin sensitivity is heightened while growing a tiny human so never forget this step). 


  1. Time to thoroughly remove any buildup and grime with a double cleanse, Fancy Face followed by your old friend Properly Clean. 
  2. Lightly mist the face using Prep Step, to help those incoming serums penetrate the skin. 
  3. Pat 3-4 drops of Much Plumper Skin onto your damp face. 
  4. Face Hero, again, another 3-5 drops to help any dryness or irritation. 
  5. Finish with a pea-sized amount of Very Useful Face Cream to lock in all that moisture and let the skin regenerate (while you try to get a good night’s sleep with that growing belly). 

Hang on. Doesn't Properly Clean contain salicylic acid which is a pregnancy no-no?

Properly Clean contains a low level of white willow bark extract, with very low levels of salicylic acid (lower than you’d find even in over the counter salicylic acid products, and anything with 2% salicylic or lower is deemed safe for pregnant women) so it is perfectly fine to use. Salicylic acid, a BHA, is generally not advised for pregnant women when in high levels, such as those found in professional peels.

Our Exfoliating Swipeys use AHAs to work their skin-glowy magic, not BHAs, making them completely safe, too. (Which is great ‘cos they brighten the skin with all that pesky preggo pigmentation.)

You’re going to want to steer clear of vitamin a (retinol), too much of this ingredient can cause harm to your little belly friend. And best to be cautious with Benzoyl Peroxide which can be found in many fast-acting zit-zappers purchased over the counter. Not here! Not at Go-To!

We recommend consulting your trusted GP or Dermatologist before making any changes to your skincare routine, ensuring it is both pregnancy safe and personalised to suit your skin.