Pregnancy And Go-To

Pregnancy And Go-To

Congratulations! You’re pregnant!

The good news: it’s definitely a boy or girl. We can tell.

The great news: you can still use Go-To while pregnant or breastfeeding.

In fact, Go-To’s founder and tyrannical overlord, Zoë Foster Blake, was pregnant when she devised, tested and re-tested the range before it launched, and thrashed her beloved Go-To everyday, just like in Real (Non-Gestational) Life.


Will Go-To help with stretch marks?

No topical skin care product can repair snapped elastin fibres or raise indentations back to where the skin level used to be. Plus, stretch marks are largely genetic. But! Anything used on stretchy-susceptible-areas (the bum, tum and thighs) can help prevent them.

Go-To founder Zoë recommends using Exceptionoil at night after showering to keep the skin supple from as early as 10 weeks, right through until your baby is 6 months old. (The skin needs extra nourishment when it’s stretching AND when it’s shrinking.)

Very Useful Face cream image and woman washing face

What if my skin is all spotty and bitchy?

Unfortunately when pregnancy hormones take over, your skin might wig – and break – out. Hormones are all-powerful, and work from the inside. But, cleansing and exfoliating with the right stuff and making sure the skin is balanced and hydrated (as opposed to stripped bone dry as a form of punishment for being congested) will certainly help.

Our Properly Clean cleanser is very gentle, but very effective on skin that is angry or blemished.

Hang on. Doesn't it contain salicylic acid which is a pregnancy no-no?

Properly Clean contains a low level of white willow bark extract, with very low levels of salicylic acid (lower than you’d find even in over the counter salicylic acid products, and anything with 2% salicylic or lower is deemed safe for pregnant women) so it is perfectly fine to use. Salicylic acid, a BHA, is generally not advised for pregnant women when in high levels, such as those found in professional peels.

Our Exfoliating Swipeys use AHAs to work their skin-glowy magic, not BHAs, making them completely safe, too. (Which is great ‘cos they brighten the skin with all that pesky preggo pigmentation.)

Finally, Face Hero will do a brilliant job of hydrating and balancing skin, whether it’s a spectacular shade of health, or dealing with redness, pimples, irritation, dryness, or pretty-much-anythingness.