Go-To products are cute, clean, and worry free. This means you can rest easy using our stuff. It's clean. It's safe. It's your friend.
Worry Free Skin Care
Why? One of our core values at Go-To is that we make products that won’t piss your skin off. And a lot of these ingredients really piss skin off.
That’s it! That’s honestly it. We’re not trying to be super earnest purity heroes, we simply believe in using ingredients that will be beneficial to the skin, not irritate it.
Here's what we leave out, and why:
Silicones are slippery, synthetic polymers that make cosmetics feel and look nice on the skin. They’re useful in primers and foundations, because they give a silky, smooth finish to the skin and fill in lines. But for skin care? Nah. Not for us.
Synthetic fillers create a film on the skin that can clog pores and cause dehydration. And being a ‘barrier’ they can prevent further moisture getting into the skin and slow down the natural skin cell renewal process. In short: They’re not great. Especially if you’re prone to breakouts or inflamed skin.
Chemical UV Filters
Chemical UV filters are a group of organic filters that absorb UV radiation before it enters the skin.
Some of them have been known to trigger heat-induced pigmentation and an increased chance of redness for rosacea-prone skin, so we chose to use just Zinc Oxide (a physical or inorganic) UV filter in Zincredible.
Parabens are a group of chemicals used as preservatives in food, cosmetics and therapeutic products to keep them fresh and bacteria-free.
In 2004 a study revealed parabens were a contributing factor to breast cancer and they’ve had a terrible rep ever since. It’s now been shown that there’s no conclusive evidence to suggest using products with parabens is directly linked to the development of cancer.
The sensitive, easily-irritated and allergy-prone may react to parabens, and we’re sensitive-skin friendly, so we kept ‘em out.
PEGs (Polyethylene Glycol)
A mix of compounds and polymers used as emulsifiers or emollients, or to keep ingredients stable. PEGs themselves aren’t bad guys, but since they enhance absorption of other ingredients, they could be fast-tracking chemical undesirables into your skin.
Cleansing agents that get rid of dirt and oil and makes things foamy. They are known to be skin and eye irritants so you won’t find them in any Go-To products.
Petrolatum And Mineral Oils
Petroleum derivatives coat the skin, but do nothing to nourish it. They just sit on top, and can actually stop it from breathing, absorbing and excreting, which makes them a no for us.
Synthetic colours make products look nice, but they are purely aesthetic. They can be a cause skin of sensitivity and irritation and have zero skin care benefit, so they’ve got no place in our line-up.
These are genetically modified organisms. The World Health Organisation describes GMOs as “organisms in which the genetic material (DNA) has been altered in such a way that does not occur naturally".
The problem with cosmetics with GMOs, is that we don’t have enough long term studies to know how/if they will affect our health. And if there’s any doubt, we don’t use them. Simple as that.