G'day!

When Go-To reached out and asked if I wanted to trial a new product before its release to the public, I jumped at the opportunity. The Australian brand is known for its no-fuss, effective skincare that has earned a cult following across the world. And, this new product is a little more “grown-up” for the brand, as Go-To founder Zoë Foster Blake described it to me during a recent interview.

By far one of the most-hyped launches of 2021 is Go-To’s Much Brighter Skin. A triple-threat formula with stable vitamin C, niacinamide and hyaluronic acid, the serum works to treat every skin concern in one fell swoop — from hydration to brightening and all-round glow. The milky consistency is delightful to wear, and it’s a great all-in-one option for those who want to simplify their morning routine.

Face oils are one of those skincare products that people either use religiously, or not at all. While the word 'oil' can seem a little off-putting at first (especially to those who already have oily skin) it actually isn't anything to be afraid of. Face oils aren't designed to sit on your face like grease, and the best ones actually soak into the skin and begin working almost immediately.

The formula inside Face Hero's melon-pink bottle doesn't pull any punches, as you can probably tell from those raves. The highlights: It relies on jojoba oil, rosehip oil, evening primrose oil, sweet almond oil, macadamia oil, brazil nut oil, apricot kernel oil, and buriti oil, along with vitamin E and flower extracts for a mix of essential fatty acids and antioxidants.

Zoë Foster Blake’s brand Go-To is all grown up. Not only did Foster Blake recently sell a stake in the popular skincare company, but the brand has also released its first serum: Much Brighter Skin — a brightening vitamin C. “It sort of heralds a new era at Go-To,” Foster Blake told POPSUGAR Australia of the new launch. “It feels like a more grown-up product for us.”

Offering an incredible lineup of products from nourishing sheet masks to exfoliating wipes (and that cult-status face oil), the brand has dropped a new family member today. Say hello to the brightening Vitamin C serum — your answer to brighter, bouncier skin. Loaded up with powerhouse ingredients including sodium ascorbyl phosphate, niacinamide, Kakadu plum and hyaluronic acid, it's a seriously dreamy skin concoction.

“Our whole goal was to take the confusion out and to remove the complexity, frustration and intimidation of the beauty industry. Our consumer doesn’t have time to mess around, they just want products that are simple and that work.”

4. Go-To's serum-soaked Transformazing Masks utilize native Australian botanicals to brighten skin and encourage collagen production.

The straightforward formula is a blend of ten high-grade botanicals — arnica oil (which is excellent for eczema sufferers), jojoba oil (which is rich in vitamin E), and brazil nut (which is chock full of antioxidants). Not only does it hydrate, nourish, and calm the skin (this once saved me from retinol-induced flakiness), it also feels incredibly luxurious — it leaves behind this faint sweet-meets-woody scent that gets me ready for bedtime. This is suitable for just about any skin type, but it’s particularly excellent for dehydrated or dry complexions.

In addition to taking care of her beloved pets, Molly also makes sure to look out for herself with some delicious chocolate bars, a miraculous face oil, and a daily cup of matcha. Keep on scrolling to learn more about the 10 items that Molly cannot live without.

Fans of Go-To rejoice! The fun-loving skincare brand has launched a new rewards program called Go-To Gang. Just when you thought this Aussie brand couldn’t get any cuter (from the peach-coloured packaging to the cute-as-heck product names), it goes and does just that. What a show-off!

We’re not surprised to find Australian beauty guru Zoe Foster Blake’s skin care brand receive rave reviews from our members; we’re BIG fans ourselves. Zoe combined her beauty wisdom from years of trialling products as a beauty editor with her passion for natural formulas that nurture skin without nasties to come up with a super uncomplicated but very effective range of skin care products.